Chicago (US), January 2013 WPO (World Packaging Organization) has just announced the list of candidates for three special awards within the WorldStar Awards 2013, as it follows:
President’s Award Shortlist
- TalkPack (Wepak Walsrode GmbH & Co. KG - Germany)
- Mosspack (BossPack Co Ltd – South Korea)
- Folding returnable pallet for Drums (SANKYU INC. – Japan)
Sustainability Award Shortlist
- Infini Bottle (Nampak Plastics Europe)
- Loop Pallet (IPG Intelligent Packaging Group – Sweden)
- Mount Franklin Easy Crush (Coca-Cola Amatil – Australia)
Marketing Award Shortlist
- Packaging for sunflower seeds (Ukrplastic – Ukraine)
- Ice Pack (DS Smith Polska – Poland)
- J & B Twister (MW Creative - UK)
(One bronze, one silver and one gold award for each award will be announced on 9 May 2013 in Sydney, Australia).
It is worth to remind that the Marketing Award is a new category launched in 2012. The purpose is to choose the packaging that works best as a marketing tool, surprising and enchanting the consumer and building a strong relationship between him and the brand. The packaging should also create value and best translate the essence and assets of the brand on an emotional and rational level before the consumer, fulfilling all his expectations before the product. The 2013 Marketing Award will be given in memory of Dogan Erberk, an active member of WPO, from Turkey, that passed away last year.
A complete list of the winners can be found at http://www.worldpackaging.org/worldstar-packaging-awards/default.asp.
Founded in 1968 on the occasion of the second Japanese International Packaging Exhibition, the World Packaging Organisation is made up today of member organizations from 42 countries. Many members are packaging institutes; other significant members are national or regional trade organizations that promote their countries’ packaging products. In recent years, WPO has focused on packaging in developing nations.
With headquarters in Chicago (USA) the entity promotes projects and actions aligned to its main slogan “Better Quality of Life Through Better Packaging for More People.” With that mission in mind, WPO encourages the development of packaging technology, science and engineering; stimulation of international trade; and the advancement of packaging education and training. The President, Thomas Schneider, is based in US.
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