Senior Vice President Marketing: Mrs. Luciana PellegrinoMrs. Luciana Pellegrino is the Executive Director of the ABRE – Brazilian Packaging Association, being in charge of the strategic work plan of the Association aiming to cope with its Mission of promoting the development of the packaging industry in Brazil. Among her responsibilities, Mrs. Pellegrino leads the activities of ABRE and its projects and promotes the interface between the association and the industry, the government and international organizations, sharing market information, trends and promoting key connections among companies and packaging executives.At WPO Mrs. Pellegrino stands as the Vice President of Marketing under the goal to build the brand value of the Organization and its communication tools and activities.
Mrs. Pellegrino is graduated in Business Administration focused on International Trade by Mackenzie University – São Paulo, and has specialization on Environmental Issues by Mackenzie University – São Paulo. Along the past years took short term programs in Business for not-for-profit organizations – FGV São Paulo, Marketing applied to services – ESPM – São Paulo, Negotiation - FGV – São Paulo and Design Thinking at IIT – Chicago.