Global Ambassador & Corporate Partners: Ms. Hiroko AkiedaMs. Hiroko Akieda joined the Japan Packaging Institute (JPI) seven years ago and appointed section manager of the International Business Department in 2016, a role that makes the most of her multilingual skills and worldwide travel experience.
Established in 1963, JPI enjoys a long and close relationship with the World Packaging Organisation, which was founded in Tokyo in 1968. Ms. Akieda feels honoured to have become the first WPO global ambassador to represent Japan and one of just four global ambassadors recruited for a position that was newly created by current WPO President Pierre Piennar in 2018.
She believes her ambassadorial responsibilities will complement her global activities for JPI whose mission statement contains the message: “No border for packaging” (or “Packaging without borders”?). For JPI, Ms. Akieda is in charge of international promotion, strengthening global ties with other national bodies, institutes and universities, and engaging the interest of press and media, to develop the Japanese packaging industry and raise its profile. She is part of the JPI exhibition team behind TOKYOPACK, a biennial international packaging show that provides a platform for Japan’s cutting-edge packaging technology and reinforces Japan’s reputation across the world for exquisite design and high production values. Another of her duties is arranging inspection tours of Japanese packaging companies for overseas visitors. These are a chance for the world’s packaging professionals to exchange information and update their technical knowledge.
JPI acts as the Secretariat of ISO/TC122-packaging and is entrusted by JISC-Japanese Industrial Standards Committee to develop global standards. Ms. Akieda has been deeply involved in its activities as ISO/ TC122 Committee Manager Support Team member and also as Secretary of ISO/TC122/WG9 – Accessible design for packaging, contributing to the ISO/TC122 goal of disseminating knowledge and advancing packaging technology around the world.
Ms. Akieda was awarded a Bachelor of Education (BEd) degree by Yokohama National University and she also studied Spanish and international business at University of Salamanca in Spain and University of Lima in Peru.