Vice President, Marketing : Ms. Soha Atallah

Soha Atallah is an international packaging & marketing expert, with extensive experience in industrial development, packaging, marketing, branding throughout the Middle East, North Africa, and Asia. 

Over the past 24 years, she has provided packaging and labeling design services to more than 250 industrial companies around the world. Ms. Atallah has partnered for 16 years with UNIDO (United Nations Industrial Development Organization) as an international expert on packaging and marketing in numerous countries, including Mongolia, Morocco, Pakistan, Jordan, Oman, Egypt, Bahrain, Lebanon, and Tunisia. 

Her global expertise led to Ms. Atallah’s appointment in 2017 as Vice President of the WPO (World Packaging Organization), for which her mandate includes the management of WPO presence in trade shows and exhibitions around the globe. 

In 2021, she assumed the role of WorldStar Coordinator where she organizes the prestigious global packaging competition on behalf of WPO. 

In her home country of Lebanon, she has established herself as the country’s expert on packaging. As a proactive player in Lebanese industry, she founded LibanPack, the Lebanese Packaging Centre, and has raised the bar on packaging development through the organization of Arab StarPack, a yearly regional competition for both professionals and students. At the Arab level, in 2019 she was appointed as the Chairperson of the Arab Committee for Packaging in the Arab Union of Food Industries. She has also facilitated Arab and international industrial conferences and events within the framework of her expertise. Furthermore, Ms. Atallah continues to provide managerial, business & marketing coaching to private enterprises, UN and international organizations as a management and marketing consultant. 

Ms. Atallah holds a Masters degree from the Lebanese American University in International Affairs & Economic Development, and has completed an executive course on Strategic Marketing Management at the Harvard Business School.