Chicago (US), June 2016 100 of the 194 winners of the 2016 WorldStar Packaging Awards, the most important and global packaging competition in the world, organized by WPO (World Packaging Organization – www.worldpackaging.org), were awarded in a gala ceremony in Budapest, Hungary, in the same week (May 22-26) of WPO 96th Board Meeting, the first of the year. Both the meetings and the Award ceremony were organized by local WPO member, CSAOSZ, Hungarian Association of Packaging and Materials Handling.
The 2016 edition of WorldStar Packaging Awards received a total of 293 entries from 34 countries. Japan was the leader with 31 entries and 13 winners in the competition. China and Turkey participated, each, with 23 packaging projects; China had 14 winners and Turkey 13, followed by India with 22 entries and 10 WorldStars. The UK took the most awards, with 15 winning entries out of 18 entries.
Besides the normal categories – Beverages, Electronics, Food, Health and Beauty, Household, Luxury, Pharmaceutical and Medical, Other, Point of Sale and Transit – there were awarded projects in special categories like President´s Award, Sustainability, Marketing and WorldStar Student Award. This year the Student Award inaugurated a new category entitled the Save Food Student Packaging Award that registered 12 entries.
WPO created this new category due to its support to the Save Food Initiative, from Messe Düsseldorf and FAO (Food and Agriculture Organization). “The idea is to encourage students to develop new solutions on packaging preventing food waste. The project presented can be new. That means it does not need to have previously run for a national award”, explains Thomas Schneider, President of WPO.
According to WPO´s Sustainability Vice President, Johannes Bergmair, from Austria, “Save Food is a topic related to the whole supply chain. And there are many ways and technologies to work on, like logistics, “farm to table”, transcontinental routings, transit refrigeration, storage conditions, shelf life extension, product handling, and more. Packaging is just one of them and it is the key element that WPO will focus on”.
This new category of WorldStar Student Award only recognizes packaging solutions that could reduce food waste. Both Student Award and Save Food Student Award had three winners each.
According to Matthias Seyfang, president of Victorinox Fragrances and winner in two categories - Health & Beauty and Luxuxry - and Gold winner in the Marketing Award with the packaging of the perfume Victorinox Ella, “I was really impressed by the World Packaging gala ceremony! Every detail was professionally and perfectly organized. The content and process of the evening, the individual interviews, the dinner with excellent food and beverages - all in a beautiful and elegant setting. With this award, WPO clearly inspires innovative packaging technology, as well as motivation, education and creativity of students”.
The winners of all categories of WorldStar 2016 can be viewed at www.worldstar.org and WPO webpage www.worldpackaging.org. The entries to WorldStar Packaging Awards 2017 are now open and end by 14 October 2016. The online registration can be done at www.worldstar.org.
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Liliam Benzi – [email protected] - +55 11 99989-1597