One can scarcely believe that 2022 is
almost done – where did this year go, and what another tumultuous year it has
been for each of us individually as well as from an industry global
Each year that passes seems to have its own
character. This past year certainly had its challenges, which impacted the WPO.
As I look back over these past twelve months, I know that it has affected some
more than others. Covid-19 has not gone away and continues to affect our
families across the world. I encourage you to take a few minutes to reflect on
our blessings. We all have so much to be thankful for, including our associations,
businesses, family and friends.
I would like to take this opportunity to thank
everyone for the efforts in putting the WPO where it is, globally. I am
particularly aware that the success of the WPO rests upon the valuable support
of our global members and the hard work of the committees who so generously
volunteer and give of their time. I take this opportunity to thank each of you
for your wonderful support and dedication. A special mention has to go to the
WPO Executive team.
Christmas is a time for reflection and a
rejuvenation of hope for the future. May we always be ever mindful of the
spirit of caring, sharing, love and generosity of the Christmas season, and do
our best at all times as we seek to develop our organisation, improve the
prosperity of our businesses and grow as individuals, contributing in whatever
capacity for the benefit of our families and communities in each of our
Regardless of your current level of
involvement, I challenge you to become more engaged with the WPO next year.
There is a direct correlation to the effectiveness of both the WPO and your national
organisation, and how involved you are in the activities and networking
opportunities provided by your respective organisations.
So while many of you will be taking a
holiday (mainly the southern hemisphere), some short, for others longer. May I
encourage you to take a few moments to relax, to step out of the fast lane, and
to consider what is important. Our definition of importance will vary due to
our backgrounds and lifestyle. For many of us, we consider three main
categories to be important; family, faith, and community. Family and faith tend
to be more private considerations. But we can all recognise the importance of
From our Board of Directors and all of us on
the WPO Executive team, thank you for the opportunity and the honour of being
the WPO president this past year. I look forward to 2023, with eagerness and
great expectations, as I carry out my final year in this role.
It is my sincere hope that you will all
have a very Merry Christmas, a safe and joyous holiday season, and a Happy New
The plastics industry sent its message during K 2022:
circular economy, digitalization, and climate protection will continue to be
By Liliam Benzi*
The celebration of the 70th anniversary of K
(www.k-online.com), the largest and most important plastics and rubber fair on
the planet, could not be different: 3,037 exhibitors (from 60 countries),
occupying 18 pavilions and being visited by 176 thousand people (from 157
countries) during the 8 days of the fair. As a tonic, innovation from multiple
solutions in machinery, materials and products for the transformation towards a
circular economy model.
At the end of the journey, one certainty: the K was a
success and according to what the exhibitors reported, it contributed, mainly,
to new bonds with customers and to the conclusion of several spontaneous
business deals. In other words, the market needs were dammed up and a giant
fair like this was the ideal scenario for a fresh start of good business.
Not even the current political and economic uncertainties
overshadowed the performance of the industries present at the K. On the
contrary, everything indicates that the turbulent times and the transformation
of the sector towards circularity were perfect ingredients to determine the
future steps of the sector.
But there are good reasons behind this success. And one of
them is called technology embedded in raw materials, machines, and processing
systems for plastics not only to implement the circular economy, but also to
ensure the conservation of natural resources and climate protection.
As Ulrich Reifenhäuser, Chairman of the Exhibitor Council at
K 2022, felt, "We clearly felt that companies have embraced the need to
assume their social responsibility and think about plastics in a more
sustainable way right from the beginning of the processing chain. The variety
of solutions, machinery and products for processing with this circular appeal
was unbelievable at this K."
Another important aspect, despite travel restrictions in
some Asian countries, was the internationalization of the fair. There were 42%
foreign visitors, especially from European countries - Holland, Italy, Turkey,
France, Belgium, Poland, and Spain - and from nations such as the United
States, Brazil, and India.
About 2/3 of the visitors showed greater interest in
machinery and plant construction. Another 57% said they were looking for raw
materials, with a focus on recycled materials and bio plastics. For 28% of
them, semi-finished products and technical parts made of plastic and rubber
were the main motivation for visiting K.
In other words, the searches were fully aligned with the
three themes of the fair: circular economy, climate protection and
digitalization. On investment intentions, machinery and equipment for
processing and recycling were the choice of 43% of visitors, with the emphasis
being on sustainability, but also on circular economy and more efficient use of
resources and energy in production.
Official data from Messe Düsseldorf
(www.messe-duesseldorf.de), organizer of the K, indicate a global production of
plastics of 390.7 million tons in 2021, with Germany alone accounting for 21
million tons. Among the industry's main challenges are supply chain bottlenecks
and exploding energy prices.
Out of 390.7 million tons of plastics produced globally in
2021, it is worth noting that 352.3 million tons were still derived from fossil
raw materials, and only 32.5 million tons from recycled plastics and 5.9
million tons from bio-plastics.
About the application of these plastics in Europe, research
from Plastics Europe (www.plasticseurope.org) points to the packaging industry
as the main customer, with 39% share, followed by construction, with 21%, and
automotive industry, with 9%.
The global production of machinery and equipment for
plastics and rubber in 2021 totaled 38.6 billion Euros, compared to 34.2
billion Euros in the previous year. China alone had a 35% share of this amount,
followed by Germany with 19.6% and Italy with 7.1%. The ranking remained
similar in international trade: China had a 23.9% share of global exports of
machinery and equipment, followed by Germany, with 22%, Japan, 9.1%, and Italy,
In short, what we saw at the K 2022 was an active industry
ready to face the various challenges, especially the environmental ones. An
industry that has never been more aligned and unanimous about the needs for
operational and closed cycles throughout the materials chain. An industry that
is willing to work cohesively in developing solutions for environmental
compatibility, resource preservation, and waste reduction. An industry willing
to assume its responsibility and work to make plastics a strategic solution for
the future, not a problem.
Among other attributions, without plastics the management of
the world's climate will not be possible. After all, plastics enable lighter
constructions, the mobility required by digital models, and the use of wind and
solar energy. And in this context the Circular Economy model is of vital
importance, while digitalization is indispensable for ensuring transparency and
efficiency of resource use.
And what to expect in the future? More
than waiting, the important thing is to build paths that pave the
sustainability of plastics on a daily basis. And among them, one can include:
materials that ensure better barrier properties and encourage mono-material
packaging with strong appeal for recycling; more intensive use of post-consumer
recycled content (PCR); use of materials from alternative sources to fossil
sources; and use of clean energy in production.
*Liliam Benzi is WPO Press & Communication Liaison
Officer and runs its own Communication & Strategy company for the packaging
industry, LDB Comunicação Empresarial.
Dear members, what a joy it was to be able
to meet you again, in October, in Tokyo! Some of you were with us, in person,
and others, online. No matter what the format, I am sure we will all have
wonderful memories of this magnificent event.
These were five days where we could
increase our connections and bonds with WPO members from different countries,
actively contribute as WPO members by voting at the meetings, contributing with
our individual knowledge to the working groups, and welcome our newest member
Cote D'Ivoire Association of Packaging Professionals (APECI).
We also had the opportunity to learn about
the latest packaging innovations presented at Tokyo Pack and not least, we had
some leisure time with good old friends where we had the opportunity to taste
some good Japanese food and get to know a little better the culture of this
We certainly finished our Board Meeting in
Tokyo very successfully. Of course, we missed many of you, so we would like to
let you know that we are expecting you all at our next Board Meeting in
Düsseldorf from 05-07 May. The Board Meeting will happen in parallel with interpack
that will happened from 04-10 May.
As discussed, and voted at our Board
Meeting, from next year on, the first Board Meeting will take place in person,
while the second one will be hybrid (in person and online). Therefore, we
reinforce the importance that you plan yourselves to be with us at the next
event in Düsseldorf, as it will only take place face-to-face.
Last but not least, the secretariat is
updating all your data until the end of the year, so if you have a new email, a
new address, a new phone number or some other new information that you think is
relevant to let us know, please do not hesitate to contact us through the
And now, enjoy one of WPO moments of pure
joy and friendship in Tokyo!
Association of Packaging Professionals Côte d´Ivoire in
On November 25th, an online workshop organized by UNIDO (www.unido.org),
represented by Aleksa Mirkovic (on behalf of Ali Badarneh), took place with WPO member, APECI
(Association of Packaging Professionals Côte d´Ivoire) Board Members. WPO
General Secretary, Johannes Bergmair, was also present as well as Sujud
Al-Balawneh, Director of JoPack (Jordanian Packaging Center of Excellence – www.jopack.org), also a WPO member, and UNIDO representative
in Côte d’Ivoire, Tidiane Boye.
The participants presented their vision and the activities
of their respective organizations, in a bid to identify collaboration
opportunities, to advance in the agenda of increasing packaging awareness and
to foster packaging best practices in the country and in the French speaking
West African Region.
The main key focus areas discussed were:
training and capacity building for packaging
practitioners, local agro-industrial transformation SMEs and start-ups;
local packaging competitions;
sustainable packaging research projects;
packaging development support to industries (testing
The workshop was an opportunity for APECI, since UNIDO is in
the process of articulating the ‘Program for Country Partnership’, enabling to
address - among other subjects - the government’s concerns related to the ‘Packaging Cluster’, in line with
the National Industrial Development plan’s objectives.
17 Scanstars were awarded at Emballasjedagene in Norway
From a total of 29 entries, there were picked 17 winners of
Scanstar 2022 in the jury meeting at Emballasjeforeningen, in Oslo, last
August. The winners were invited by The Norwegian Packaging Association (www.emballasjeforeningen.no), a WPO member, to
the Award Ceremony at Emballasjedagene in Sandefjord.
Winners of Scanstar are eligible to WorldStar, the global
packaging competition organized by WPO and which ceremony is planned to May
2023, during Interpack, in Germany. For more information,
Conferences of the Club of Packagers of Ukraine
WPO member in Ukraine, the Club Packagers (www.upakjour.com.ua) held two conferences at
the end of 2022. The first was the webinar "Ukrainian packagers add to
Victory", on October 26, that gathered more than 40 participants. It was
attended by members like Evotek, Univest Marketing, PackGroup, Vesna and
Goracio Branding Agency.
The focus was the state of the packaging production after
eight months of war. Participants presented their view of what packaging should
be like during the war, how its assortment was renewed, indicated the problems
for producing packaging materials and packaging in general, logistics problems,
possible solutions and future plans.
The webinar was summed up by Veronika Khalaydzhi, President
of the Club Packagers that also reported the participation of Ukrainian
companies in packaging exhibitions and conferences in Cologne, Poznan and
Warsaw, as well as the close cooperation with packaging associations in Poland,
the Netherlands, Latvia, the European EPIC and the world WPO.
On November 15, a scientific and practical student
conference was held with the participation of more than 50 students and
teachers from Ukrainian universities. The 09 winners of the ‘Golden Chestnut-22’
research competition were presented; 24 scientific works participated in the
competition, performed by students of 12 Ukrainian universities.
Winners had their works published in the Ukrainian magazine ‘Packaging’.
The participants, awarded with medals and diplomas, were greeted by
representatives of partner companies like DOW Europe, Windmöller & Hölscher
and Univest Marketing.
The National Center for Packaging (CNEE), from Cuba, a WPO
member, proudly participated at the 38th edition of the Havana International
Fair (FIHAV – Nov 14-18). The event at Expocuba fairgrounds was visited by
government and business representatives from 62 countries and 35 Chambers of
Commerce. 402 Cuban professionals participated as exhibitors, including more
than 300 state companies, around 70 micro, medium and small companies (MSMEs),
and 03 non-agricultural cooperatives.
The CNEE officials had the chance to visit some companies
booths - Confecciones Boga, Puntex, Gempil, Empresa de Periódicos Soygraf,
Muebles Dujo, Geominsal, Granlac, among others – and to present its service
portfolio, highlighting the training services, like ‘Technical Regulations for
Containers and Packaging’, and the laboratory tests offered by the Center.
The next edition of FIHAV is scheduled to November 13-17,
2023. For more information, visit www.cnee.cu.
Total Productive Maintenance and Neuro-packaging are
discussed in Greece
WPO member in Greece, AGMPM, reported the participation in some
interesting and valuable events in the recent months. One of them, within the
framework of the 'Packaging 2022’ exhibition, was focused on the ‘The role of
packaging in sustainable development and food safety’. Speakers presented
trends and developments in the field of food and beverage packaging,
emphasizing sustainable development tools and new legislative
Another important initiative was the webinar ‘Total Productive
Maintenance (TPM)’ in which the presenter developed the toolbox of total
productive maintenance (TPM), which aims to create a production environment
without mechanical breakdowns and technical disturbances and is achieved by
introducing systematic methods to improve its equipment and human
The models of autonomous, planned, and quality maintenance,
focused improvements (kaizen), timely equipment management, education/training,
health and safety, and finally the application of TPM in management were
And certainly ‘Neuro-packaging: taking off sales through
emotion’, organized in collaboration with the company Brand Aviators, was
perfect to end the year. The presenter developed the theoretical background of
the 'the wheel of motives' model, which based on neurobiology makes the
packaging speak to the conscious and unconscious by incorporating biological truths.
The packaging does not exist simply to protect the product
but is now an integral part of it. The brain automatically certifies the
product when the main brand message, colors, shapes, graphics and fonts are
For more information, contact AGMPM Executive, Dimitris
Mandis, by e-mail [email protected].
IIP announces IndiaStar 2022 winners
The Indian Institute of Packaging (www.iip-in.com), a WPO member, announced the winners of its
packaging competition, IndiaStar. The 2022 received 353 entries and innumerable
sample packages for each entry. The Jury consisted of professionals from
various institutions, government bodies and industry experts.
IndiaStar Awards is endorsed by the Asian Packaging
Federation (APF – www.asianpackaging.org),
also a WPO member, and by WPO itself. Due to this recognition, winners are
eligible to WorldStar, the global packaging competition. For more information,
The sucess of Gold Pack and Afristar Awards
The Gold Pack Awards hosted by the Institute of Packaging
South Africa (IPSA – www.ipsa.org.za), a WPO member, now includes
the AfriStar Awards, organized by another WPO member, APO (African Packaging
Organisation – www.africanpackaging.org).
The Gold Pack Awards has it origins in a modest packaging
competition that started in 1973. Since then, it has grown into a prestigious
awards programme with an international reputation. These awards are designed to
showcase the very best of the packaging industry in South Africa and throughout
Africa and to benchmark the region's packaging industry against global
The ceremonies for this year's award were held in three
venues. The first two have taken place during November, in South Africa, as a
combined Gold Pack and AfriStar ceremony; the second was held in Nigeria as the
AfriStar Awards. And the third AfriStar Award ceremony will be held in Nairobi
in March 2023.
The winner of the Gold Pack Trophy this year was Polyoak
Packaging with their entry, the Contan Multilayer PCR Bucket. This injection
moulded bucket uses post consumer recycle for the middle layer, totalling 42%
of the total bucket weight advancing circular economy practises.
The AfriStar Gold Medal was awarded to Tetra Pak East Africa
for their promotional Tetra Prisma Aseptic pack promoting sustainable packaging
awareness. For more information www.GoldPack.org.za.
All winners are eligible to WorldStar, the global packaging
competition organized by WPO. For more information visit www.worldstar.org.
A world without packaging... is it possible?
Have questions – have answers. This time, the answer to this
important question was sought at the specialized conference, which took place
on November 4, in Riga (Latvia), within the framework of the international
exhibition Furniture & Design Isle 2022. The packaging conference was held
in cooperation with the Latvian Designers’ Society (LDS), a member of the World
Design Organization (WDO – www.wdo.org), and the Packaging
Association of Latvia (PAL), a WPO member, was the main partner.
During the conference, answers to different questions about
packaging and its life cycle were sought: is ecological, environmentally
friendly, innovative packaging possible reality or just a fantasy and maybe
even a utopia? What can we do to change and improve the current situation?
Iveta Krauja, the Chairman of the Board of PAL, opened the
conference with an insight into the global trends of the packaging industry, as
well as gave a report on sustainable packaging and participated in an hour-long
discussion with other conference speakers. The conference audience consisted of
exhibition visitors - designers, students, art and design teachers, etc.
Moreover, at the Design Isle exhibition with 152
participants from 8 countries, PAL's exposition stood out with packaging works
of Latvia, awarded with WorldStar, the global packaging award organized WPO. It
was a retrospective exhibition that, for the first time, jointly demonstrated
the high international recognition of packaging of Latvia to a wide audience.
AIP becomes a Supporting Signatory to the Australian Food
WPO member, AIP (Australian Institute of Packaging – www.aipack.com.au) has become a Supporting Signatory to the
Australian Food Pact, a powerful partnership of organisations who operate along
the farm-to-fork food supply chain and represents a major step towards the
country reaching its food waste reduction goal of 50% going to landfill by
The Australian Food Pact is a voluntary agreement that
follows a proven international way of reducing food waste, focusing on
prevention, reuse (donation), and food chain transformation and innovation. The
Pact has four work programs:
Target 1: Making the most of every scrap – by donating any
surplus food or transforming it to create new business or societal value.
Target 2: Designing and sourcing more sustainable products
in the first place, with waste prevention in mind.
Target 3: Producing more with less – making farming and
manufacturing more efficient. Encouraging the whole supply chain to
Target 4: Raising awareness and changing the culture around
food waste in businesses. Helping consumers to reduce food waste.
Mark Barthel, Chief Operating Officer Stop Food Waste
Australia, completes: “The Australian Food Pact is a voluntary agreement
program that brings signatory companies, policymakers and industry bodies
together to help tackle Australia’s annual $36.6 billion food waste challenge.
We look forward to working closely with the AIP and their members as Supporting
Signatories, recognising the important role packaging plays in reducing food
waste and food insecurity.” he said.
No other industry trade fair can
compare when it comes to representing the global market in its entire variety
and scope. Next year, Interpack (May 04-10 – Düsseldorf, Germany – www.interpack.com) will again offer the packaging and related
process industry the biggest international overview of the market, thereby
earning its motto “simply unique”. At the same event, WPO team is getting ready
to participate and welcome its members.
To help visitors not get lost in 18 trade fair halls, the
show organizer, Messe Düsseldorf, announced the halls feature a custom concept
based on the core target groups food, beverages, confectionery and baked goods,
pharmaceutical products, cosmetics, non-food and industrial goods. Nearly 2,700
companies from around the world will present cutting edge technologies and
packaging trends along the entire value chain, demonstrate chances for growth
and respond to the challenges of the industry.
If you are planning to attend Interpack, get ready to focus
on halls 7 and 7a, 8a, 9 and 10 where visitors can view at least a third of all
exhibitors with all their materials and their finished packaging products.
Exhibitors in this area are numerous and international – among others, you can
visit Sappi Europe, Sonoco, Mayr Melnhof Packaging, Berry Global, Schütz GmbH,
the S.I.T. Group or Seda International Packaging.
To make it even more special, the WPO´s first Board Meeting
of 2023, as well as WorldStar Award ceremony, will be held during the show. For
more information about WPO activities in Düsseldorf, please send an e-mail to
WPO Secretariat [email protected].
WPO welcomes APECI as a new Voting Member
On October 13th, the Association of Packaging Professionals
in Côte d’Ivoire (APECI) was admitted as a new full Member. The decision was
confirmed after APECI received its official accreditation from the Ministry of
Home Affairs on August 2022.
With a population of over 28 million of inhabitants growing
at 2.5% annually, the local packaging industry annual turnover is estimated in
77 million Euros. The GDP growth stands at 6% (one of the highest in
Francophone sub-Saharan West Africa ) and the country is well equipped to
become the hub of packaging best practices and expertise for the region.
APECI Members share the same passion of increasing packaging
knowledge and awareness in Côte d’Ivoire via education, support to industries, sustainable
packaging research, exhibitions and local competitions. As described by Suzanne
Mouelle, the Deputy Executive Secretary of the Association, “a world filled
with beautiful and sustainable packaging is like an African woman clothed with
her most elegant and sustainable attire”.
WorldStar 2023 register a new record: 488
entries from 41 countries
WorldStar Awards (www.worldstar.org), the global packaging competition organized
by WPO, has plenty to celebrate. The 2023 edition registered a record number of
488 entries, from 41 countries. In the previous edition (2022) there were 440
competitors from 37 countries. “These numbers confirm that WorldStar is the
most prestigious and important packaging award in the globe”, celebrates Soha
Atallah, WorldStar Coordinator and WPO Vice President responsible for
Exhibitions and Conferences.
The excitement of the WorldStar 2023
edition is for the first time that the Arab Region has entered with 27 entries.
“This participation of countries like Lebanon (13 entries), Jordan (05),
Tunisia (04), Egypt (03), UAE (01) and Saudi Arabia (01), sends a clear message
to the world: WPO is a unique organization whose mission is to contribute to
the development of a sustainable global packaging community. In the WorldStar award
program, we go beyond our vision: ‘Better quality of life, through better
packaging, for more people’”, says WPO President, Pierre Pienaar.
Pierre adds, “This is the reason why we
encourage every WPO member across the globe to promote the largest and most
prestigious global packaging award among their own members. The participation
in WorldStar gives the chance to showcase the best packaging in each country,
globally, This means an incredible contribution to the sustainable and
continuous development of the packaging industry”.
The 2023 edition is also special due to the
introduction of two new main Categories - Gift Packaging and Digital Packaging -
and one new Special Category - Accessible Packaging. Regarding this, WPO Senior
Vice President Marketing, Luciana Pellegrino, states: “With these and all the
other categories, WorldStar echoes the importance of packaging innovation on a
global level, fostering science, technology and innovation, recognizing and
encouraging packaging professionals to go beyond the normal of fro greater
Packages eligible for WorldStar Awards are
those that have already received a national or regional packaging award from a
packaging competition that is recognised by WPO, over the last 2 years. “As
always, our aim is to promote packaging innovation in various sectors, proving
that a good package can be an essential solution to many of the modern
problems, especially sustainability, food waste and extending shelf life of
food and agricultural products. That´s why we encourage all the companies from
around the world to benefit from this global opportunity to promote their packaging
by competing with the best of the best packaging innovation on a global scale”,
explains Soha Atallah.
The 2023 WorldStar judging process is
taking place during November 2022 and the announcement of winners is scheduled
to 09 January 2023. The Awards Ceremony and Gala Evening will be held during Interpack 2023, in Düsseldorf (Germany). For general
enquiries on WorldStar contact Soha Atallah by e-mail [email protected]
or visit www.worldstar.org.
A busy end of 2022 for WPO Packaging Education Training programs
WPO virtual training in Riyadh (Saudi Arabia), during the latter half of November
2022, was under the guidance of Executive Director of Riyadh Polytech
Institute, a WPO member. WPO Global Ambassador, Kishan Singh, conducted
training online that traced the impact of the Industrial Revolution regarding
Globalization and Supply Chains. This included packaging functions and
principles as well as global packaging trends and statistics. A strong focus on
food safety management, food safety legal requirements and pack / product
stability testing as well as barrier properties which underpins this training
In early December (Dec 06-09), Kishan Singh also conducted a training program in
Tbilisi, Georgia, organized by local WPO member, PMAG (Packaging Manufacturers
Association of Georgia), which mission is to support the Georgian packaging
industry to enhance global competitiveness through synergies of collaboration
across the value chain.
In addition to an introduction to packaging substrates and global packaging trends
post COVID-19, the Georgia program focused on environmental sustainability,
circular economies, sustainable development, Extended Producer Responsibility
principles, and countries that have implemented EPR. The training used case
studies as well as audio visual aids to reinforce classroom learnings.
Another physical training (Dec 10-13) was conducted by the Iranian Institute of
Packaging (IRIP), a WPO member, in Teheran. Kishan Singh´s approach on this
occasion was the brand reinforcement through packaging. The content covered
branding techniques, active marketing of Iranian brands for global attraction
and packaging for supply chain efficiency. The messaging of sustainable
packaging and design for recycling also underpined this training. The target
audience was converters and brand-owners, packaging design studios, university
academics and government representatives.
WPO continues to offer its members a wide range of training topics in the pursuit
of packaging education. Cutting edge packaging technology, modern supply chain
management, environment sustainability, quality management, lean six sigma,
business process re-engineering and related subjects all for part of the WPO
training offering. Members interested in such training, can get more
information through WPO Executives: Pierre Pienaar (WPO President) [email protected];
Henky Wibawa (WPO Vice President Education) [email protected];
and Kishan Singh (WPO Global Ambassador) [email protected] or visit www.worldpackaging.org.
AIP launch ARL education campaign for SME’s
WPO member, AIP (Australian Institute of Packaging – www.aipack.com.au) announced that a new
education campaign has been launched to help small and medium sized businesses
(SME’s) to make the switch to sustainable packaging and adopt the Australasian
Recycling Label (ARL) on-pack.
The campaign will raise awareness among SME’s about the benefits of adopting the
Australasian Recycling Label (ARL) and taking action to improve the
sustainability of their packaging.
The initiative will be delivered by the Australian Institute of Packaging (AIP),
the National Retail Association (NRA), the Australian Food and Grocery Council
(AFGC) and Australian Packaging Covenant Organisation (APCO) and aims to
educate 20,000 small businesses about the benefits of using the ARL on-pack.
The ARL is an on-pack label that provides easy-to-understand instructions to
consumers about how to correctly dispose of all parts of a product’s packaging.
Providing consumers with accessible on-pack recycling information will make it
easier for households to recycle, increasing resource recovery and reducing
waste stream contamination. The education campaign is the first part of a
series of initiatives under the SME ARL Program to support small to
medium-sized enterprises (SMEs) adopt the ARL on their packaging.
Through the campaign, SMEs will receive access to a range of free educational tools,
resources and events designed to cut through confusion and empower them to take
action to improve the sustainability of their packaging. Topics explored in the
campaign include sustainable packaging options, the benefits of using the ARL
for businesses, consumers and the environment, and important steps organisations
can take to reach the 2025 National Packaging Targets.
A series of free online training topics will also be available, developed by the
AIP, Australia’s peak packaging training and education body. The training
modules, along with a range of other action guides, fact sheets and toolkits
will be housed on a new dedicated educational website – the ARL Marketplace – a
one-stop-shop for resources and information about the ARL and sustainable
packaging. Over the next two years, the SME ARL Program will deliver
streamlined processes and tools to make it easier for SMEs to assess the
recyclability of their packaging and apply the ARL.
The collaboration understands that sustainability is an important issue for small
businesses, but with so many competing priorities, getting started can be
difficult. Through this campaign, tools and resources will be provided to
Australia’s small businesses that are looking to start improving the
sustainability of their packaging today.
By helping SME’s get the ARL on-pack and start working towards the 2025 National
Packaging Targets, this campaign can provide a powerful step forward in
Australia’s collective journey towards a more sustainable and circular
According to Nerida Kelton, Executive Director AIP, “The ARL is an effective and
intuitive on-pack labelling program that can help guide all Australians to
accurately dispose of the materials and packaging into the right bins every
time. Consumer engagement in the process is critical to improve collection and
recycling rates in the region. We look forward to working with as many small
businesses as possible to help train and educate them to see the true value
that the ARL can offer their business and in turn their customers.”
The project received grant funding from the Australian Government to support SMEs
to improve the sustainability of their packaging and to adopt the ARL on their
packaging. To find out more visit www.aipack.com.au/education/arl-marketplace/.
The post Covid packaging market in Italy
By Alessandra Alessi*
The 2021 proved to be the year of post-covid
recovery for the Italian economy. All the macroeconomic indicators for Italy
showed a positive trend that meant the expected physiological rebound arrived
on time. The GDP ended the year with +7.5% and the Industrial Production
The real protagonist was the manufacturing
activity, closely linked to the packaging sector that ended 2021 with a 16%
increase. It is important to highlight the 12.2% increase for domestic demand,
which demonstrated the recovery of Italian consumption. So, in 2021 the Italian
packaging sector represented 3.4% of the turnover of the manufacturing
industry, and accounted for 2% of GDP.
The production (including MSW bags) -
expressed in weight - was 18,189,000 tons, marking a growth of +7% compared to
2020. The turnover amounted to 35,216 million euros, up by +5.9% on the
previous year. The foreign trade also showed a positive trend, both for exports
and for imports, which grow by 5.9% for the export and by a relevant 17.2% for
the import. The trade balance remained positive with 565 t/000 of exported
packaging more than what imported, but with a decrease of the same balance of
25%. The main market for Italian exports remained the EU.
The correlation between the packaging sector
performance and the manufacturing activity remained unchanged, even if for 2021
the growth of manufacturing activity is higher than that of the packaging
industry. One possible explanation to this positive trend in packaging
production should be the inventory movement.
In the two-year period – 2020-2021 - given the
anomalous performance of many packaging users sectors, warehouse stocks were
crucial to deal with the market demands. In 2020, packaging manufacturers and brand
owners coped with the increase in product requests, especially packaged food, and
had to draw on their warehouse stocks, which were promptly restored in 2021,
thus contributing to +7 % of total packaging production. This phenomenon mainly
concerned some types of packaging such as glass and metal.
Monographic fact sheet of the packaging sector in Italy
APR (Association of Plastic Recyclers – www.plasticsrecycling.org) is pleased to
recognize Golden Manufacturers (www.golden.com.fj) BOPP film pressure sensitive labels, with UV wash-off
adhesive, for meeting or exceeding the strictest APR PET Critical Guidance
criteria. The labels are being used in FIJI® water bottles and this APR
recognition is based on the technical recyclability of the label innovation
with PET bottles.
The PET Critical Guidance documents that were used to
evaluate the printed extruded Golden Manufacturers BOPP film pressure sensitive
labels are the product of a multi-industry consensus process. It identifies and
addresses certain key technical considerations related to the recycling of
postconsumer PET bottles. The Documents direct innovators to conduct specific
testing to established testing procedures and then provide the innovator with
guidance to interpret the results.
The protocols are intended to help improve the quality of
the recycled bottle stream by aiding innovators to make informed decisions
about the consequences of packaging innovations. The impact of these protocols is beneficial to world-wide
Incorporating renewable materials in
By Nerida Kelton*
Incorporating Renewable Materials is just
one of the ten principles within the ‘Sustainable Packaging Design Guidelines’
that help companies and packaging technologists to design sustainable packaging
that will meet the 2025 National Packaging Targets.
So what are Renewable Materials? Well, they
are materials made of natural resources, composed of a biomass from a living
source that can be sustainably grown and replenished continuously. There are a
number of renewable materials available for packaging including sugarcane,
bagasse, corn starch, wood fibres, bamboo, cotton, straw or biopolymers from a
Renewable materials, if sustainably grown
and certified in the country in which the packaging is sold, can potentially offer
lower environmental impacts than non-renewable alternatives. Undertaking a
Lifecycle Assessment before you shift your packaging to renewable materials is
paramount to ensure that the choice of material is an appropriate alternative. Another
important factor in selecting renewable materials is the End of Use (EoU) of
the packaging. i.e., will the packaging be able to be reused, recycled,
In addition, it is recommended that all
renewable material packaging is verified to local and international
certifications such as Forest Stewardship Council (FSC); the Program for the
Endorsement of Forest Certification (PEFC) for timber/cellulose-based materials.
Other renewable fibre and biobased materials will need to be certified either
home compostable AS5810-2010 or commercially compostable AS4736-2006. It
is also important that renewable fibre-based packaging is certified to have ‘no
added PFAS’, as this treatment is commonly used for water and grease proofing.
Packaging that is certified to these standards will confirm to consumers that
there are no forever chemicals or potential toxins in the material and that the
pack can be reused, recycled, and/or composted in the correct environmental
Some of the recent winners of the
Australasian Packaging Innovation & Design (PIDA) Awards are using
renewable materials in the packaging including Australia's Most Sustainable
Milk Cartons (Brownes Dairy) and FSC Rectangle Paper Containers (BioPak).
Australia's most sustainable milk cartons
With consumers becoming ever more conscious about their impact of the environment, the Brownes Dairy 1L milk in Tetra Rex® Plant-Based Craft cartons stands like a beacon of hope in the middle of the white milk supermarket shelf. The eye-catching packaging is a natural brown colour, fully renewable and made with renewable energy. The recent move to Tetra Rex Craft Plant Based drove a further weight reduction of just under 4%, taking further packaging out of the supply chain. Less packaging material is required to protect the same amount of nutritious milk, further enhancing the sustainability credentials of the carton.
To help, Brownes Dairy have incorporated
the Australasian Recycling Label (ARL) into the pack design. The on-pack
artwork provides clear information about its renewable source to aid consumer
understanding and awareness of these unique cartons. This education is further
amplified through the School Tours programme, which sees 10,000 primary aged
school children come through Brownes Dairy's doors each year.
Drawing attention to both the
sustainability credentials of the cartons, but also to the great partnership
Brownes Dairy has established with Trillion Trees, one that will support the
reforestration of used farmland across Western Australia. With 90% of
Australian consumers concerned about sustainability and believing that brands
should be most responsible for the impact on the environment, this carton and
design will drive standout against the competitive set and allow consumers the
opportunity to support more sustainable packaging solutions as well as the
reforestation initiatives via the Trillion Trees partnership. The
community-based organisation has been active since 1979 in Western Australia
and has planted more than 15 million trees.
FSC rectangle paper containers (BioPak)
Plastic takeaway containers that are
contaminated with food (think greasy curry, pasta and other oily foods) cannot
be recycled and putting them in your recycling bin can jeopardise the entire
bin of recycling.
The FSC certified rectangular paper
containers have been created to replace the humble plastic container. They are renewable
material PLA bioplastic lined, allowing them to carry hot, greasy foods without
spoiling/ breaking. The PLA bioplastic lining is made from rapidly renewable
materials. The footprint of these renewable materials is smaller than that of
traditional plastics derived from fossil resources – Ingeo™ bioplastic for
instance, has a footprint up to 80% lower.
Until now, using bioboard they have only
been able to manufacture round paper bowls, however with new machinery and
tooling, BioPak have been able to achieve the rectangular shape with the performance
of a round paper bowl.
An average cafe using these containers will
be able to avoid 455 kg of plastic a year using these alternatives BioPak FSC™
paper containers and lids. Industrially compostable to Australian AS4736
standards they are independently tested and verified to completely biodegrade
within 120 days in a commercial compost facility, the end product is a
non-toxic, nutrient-rich compost. BioPak has created a new brand-agnostic
network called Compost Connect that connects foodservice businesses to
industrial composters to help compost all certified compostable packaging and
food scraps. So far, Compost Connect has diverted over 1,500 tonnes of waste
from landfill, equivalent to taking 1,100 cars off the 975 cars off the road.
Not only are we seeing an increase in
entries in the PIDA awards that incorporate renewable materials in their
packaging, but more companies are ensuring that the material is certificated to
the appropriate standards and the Australasian Recycling Label (ARL) is included
on-pack. All of these changes are positive steps to meet the 2025 National
Packaging Targets and to design packaging that can assist the circular economy.
*Nerida Kelton is Executive Director of AIP
(Australian Institute of Packaging), a WPO member, and WPO Vice President Sustainability
& Save Food. To contact her, send an e-mail to [email protected].
Electronic publication from WPO – World Packaging Organisation – www.worldpackaging.org
Coordination: WPO’s President: Mr. Pierre Pienaar / WPO’s General
Secretary: Mr. Johannes Bergmair / ABRE – Brazilian Packaging Association: Mrs. Luciana Pellegrino / Miss Isabella Salibe
Contribution: WPO Members
Publishing: ABRE – Brazilian Packaging Association – www.abre.org.br
Responsible Editor: IPPO Member Liliam Benzi - Journalist Mtb 19.352 – Brazil –
Diagramming: Formato Editoração e Design - Mr. Saulo Pacheco