It has been a rewarding, pleasurable and an
incredible honour for me to serve as President of this wonderful global
organisation. This will be my final message in the WPO News as President. I
thank each one of you in the special way that you have made my tenure so
satisfying. Only a few get this exceptional privilege. I have enjoyed
representing the WPO across the globe, visiting the numerous countries these
past 6 years, meeting so many lovely people, guiding us all through Covid19 to
ensure that we remain a cohesive necessary association representing packaging
worldwide.
Administrations come and go, leadership
roles change, but the loyalty of each of you remains of utmost importance and
that is an incredible reassuring constant for the WPO. I thank you for always
putting WPO and packaging first in your country and spreading the good word.
Increasing our membership base is most
important for the growth of the WPO. I am, therefore, really pleased to share
with you that we are currently speaking with 2 additional countries about
becoming members of the WPO, Tanzania and Uganda. Hopefully they will come on
board in Cape Town along with one third possible member. In addition, the WPO
Executive team have been crossing the globe presenting at conferences, both
physically and virtually, as well as attending numerous packaging exhibitions.
I was interested but not surprised to read
in the global packaging news that sustainability, smart packaging, e-commerce,
and personalisation will be key trends driving innovation in the industry in
the second half of 2023. By embracing these trends and exploring new
technologies and materials, packaging companies can stay ahead of the curve and
meet the evolving needs of consumers in the years to come. I have noticed that
each global packaging conference that I have attended recently continues to
include sustainability but now more so smart packaging at each conference
gathering.
If I reflect on these past six years then I
am most pleased with the support that I have had from all member counties.
Together with you we have achieved the goals that I set back in November 2017
in Brazil. I reiterated them in November 2020 in a virtual meeting of the WPO
Board.
Those goals were:
reduce packaging waste along with global education;
reduce food waste along with global education;
increase global awareness of the WPO along
with an increase in global education.
We have achieved beyond my original
expectations in all three goals, a big thank you!
We continue to have a responsibility and a
challenge to ensure packaging gets better and better in all respects. The WPO
continues to form relationships with other related industries in the pursuance
of better packaging outcomes, holding webinars congresses and conferences, some
physical and some virtual and some in a hybrid format. The WPO when presenting
in these numerous global conferences continues to spread the word on
sustainable packaging, which includes a positive approach on plastics in
packaging.
We in the WPO will continue the drive of
encouraging and ensuring that all are informed about packaging design for
recycling. I encourage all to review our website to learn more on the resources
that are available to ensure this sustainable outcome, see: https://www.worldpackaging.org/wpo/6/.
Finally, I express my sincere thanks and
appreciation to the Executive Committee that I worked alongside. I am extremely
grateful to each one of them. I could not have achieved what we set out to achieve
without their dedication, commitment, and generosity.
In my first term as President they were:
Vice President – Luciana Pellegrino (Marketing)
Vice President – Antro Saila (Sustainability/Save
food)
Vice President – Aslihan Arikan (Education)
Vice President – Soha Atallah
(Exhibitions/Conferences)
General Secretary – Dr Johannes Bergmair
Press and Communications Liaison Officer –
Liliam Benzi
Global Ambassadors:
Kishan Singh
Chakravarthi AVPS
Carl Olsmats
In my second term as President they were:
Senior Vice President – Luciana Pellegrino
(Marketing)
Vice President – Soha Atallah
(Exhibitions/Conferences)
Vice President – Nerida Kelton
(Sustainability/Save food)
Vice President – Henky Wibawa (Education)
General Secretary – Dr Johannes Bergmair
Press and Communications Liaison Officer –
Liliam Benzi
Global Ambassadors:
Kishan Singh
Chakravarthi AVPS
Hiroko Akieda
On behalf of all at the WPO, I wish you good
health and safety. Take care and best wishes.
After a brief summer hiatus for relaxation, we
are back in action at WPO with renewed energy to tackle all the exciting
challenges and activities that lie ahead for the remainder of the year.
First and foremost, we aim to close out the year 2023 with a
100% membership dues payment rate. To achieve this, we are pulling out all the
stops to reach out to our members and collaboratively devise a plan to ensure
that these dues are settled. If you happen to be one of the members we've
contacted, we earnestly request your cooperation in this endeavor.
Furthermore, we are in the process of developing a
collaborative lecture with the FH Campus Wien University. In this initial phase,
we have already reached out to some of the WPO members to join us. The idea
behind this collaboration is to have the Packaging Technology and
Sustainability students interview WPO members from different parts of the
world. By interacting with WPO members who have experience in those regions,
students can gain insights into the cultural, economic, and environmental
factors that influence packaging decisions globally.
And, of course, in addition to all of the above, we are
gearing up for the next Board Meeting, scheduled to take place from November
20th to 24th in Cape Town, South Africa. This event is being thoroughly
organized by Bill Marshall and Vanessa von Holdt, representatives of the
Institute of Packaging South Africa.
The event's agenda promises to be exceptional, featuring WPO
members at the Gold Pack Awards 2023, as well as our traditional Working Groups
and Board Meeting. Moreover, during the event, our esteemed current president,
Pierre Pienaar, will pass on the presidency to our Senior Vice President of
Marketing, Luciana Pellegrino, who will become the first woman to assume the
presidency of the World Packaging Organisation.
The program is the following:
Monday 20 November
Press Briefing 10h00 - 12h00
Sundowner Drinks 17h30
Tuesday 21 November
Executive Meeting (Exec members only) 09h00 - 17h00
Gold Pack Awards 2023 18h30
Wednesday 22 November
Cape Town City Tour 08h00 - 13h00
Working Groups 14h00 - 17h00
The Oranjezicht City Farm Market 17h30 - 21h30
Thursday 23 November
WPO Board Meeting 09h00 - 17h00
Friday 24 November
Winelands Tour 08h00 - 17h30
We look forward to having all of you join us in South
Africa. We understand that these are challenging times for everyone, so for
those who cannot attend in person, we will be sharing Zoom links in the coming
days to allow you to participate in the event online with us.
It promises to be a truly magnificent occasion. For now,
these are the updates from the WPO secretariat. We always have our doors open,
whether for your visits at our headquarters in Vienna or through our emails.
Wishing you all a fantastic October and we look forward to seeing you at the
latest in Cape Town!
Circular packaging: the chance to turn problems into
opportunities
By Liliam Benzi*
During the discussion, Beatriz Luz (Exchange4Change Brasil),
Fabio Sant’Ana (FAAP), Fabiana Quiroga (Braskem) and Gustavo Alvarez (América
Tampas, Abiplast e Rede pela Circularidade do Plástico) (from left to right),
concluded: Circular Economy does not solve problems, it prevents them by
changing the system.
The Plastic Packaging Design Guide for a Circular Economy was
conceived by the Rede pela Circularidade do Plástico (in Brazil) and launched during
the Cazoolo Talks, in July. The document brings more than tips; it proposes an
important reflection on the role of each link in the packaging and consumer
production chain in turning the wheel of circularity.
Fact #1: individually we will do nothing.
Fact #2: it is in
the circular economy that we will make a difference.
Fact #3: packaging
performance in the use phase cannot be more important than post-use analysis.
Therefore, packaging must be designed with the combination of the use phase and
the potential for reuse and/or recycling in mind.
In the past, we used to think about packaging to meet the
needs and desires of the consumer. This mindset has changed and today we need
to think about packaging that meets circularity. For this reason, all the
players involved must be on the same page and all the materials available must
be considered and incorporated into a continuous process of reassessment and
change. There is no end, not least because the process is circular.
The document is based on the Recyclability Index and the
"conversation" with this index makes it clear that swapping one
packaging material for another is not the solution. It is important to evaluate
all the options, all the time, and correct the routes as often as necessary,
always with the circular economy in mind.
After all, all materials are important, but no change will
be worthwhile if there is no market for secondary materials and if it is not
possible to increase the recycling rate. Increasing this rate doesn't
necessarily mean talking about recycling; the important thing is to talk more
about design.
The discussion at Cazoolo also made it clear that the
ambitions of the new plastics economy run along a number of lines: creating efficient
use of post-consumer plastics; disconnecting plastic production from fossil
sources; and reducing the leakage of plastic waste into the environment. In
this new context, three key areas emerge for packaging: redesign, reuse and
recycling with direct improvements in the circular economy.
The figures accelerate this new thinking. From a more
European perspective, but not far from the global reality, including Brazil's,
today 50% of packaging can be recycled and 20% is reusable; that leaves 30%
that doesn't allow for any action and that's where the bottleneck and the
challenge lie.
If we used to think about impact and performance, today it
is necessary to combine a systemic vision with recycled secondary materials and
create packaging that is zero waste, through either recycling or reuse. In this
new economy, suppliers are now creators of solutions and brands' competitive
edge will increasingly lie in the value proposition they bring to the market
and not in the price of the final product.
The problem is not the packaging material, but the packaging
design with a focus on recycling and reuse. The circular economy has brought to
the table a new business mindset, new processes and new roles for each link.
Design can facilitate this journey, especially if it can accelerate the pace of
use of recycled materials, which is still very slow.
When we talk about design, we are not just talking about the
design of the packaging, but also the equipment and all the processes. For this
reformulation to happen, it will be necessary to take a few steps back, since
the process of using PCR (post-consumer recycled resin) is more complex.
The conclusion is that interconnectivity between everything
and everyone will be increasingly present and the circular economy will dictate
a new economic balance. A purchasing area guided by the cheapest option will
leave the stage and all areas of the company will be integrated by circular
thinking, where processes, roles and people make up the new plastics economy.
The moment calls for the industry to rethink the production chain in order to
promote new values, new attitudes and greater cooperation between everyone.
It is worth to remember that WPO has its own Global
Packaging Design for Recycling Guide, translated into more than 20 languages
and available for free download at www.worldpackaging.org.
*Liliam Benzi is the Editor of WPO News, WPO Press &
Communication Liaison Officer and runs its own Communication & Strategy
company for the packaging industry, LDB Comunicação Empresarial ([email protected]).
ABRE Brazilian Packaging Award 2023 awards the best of the best in Brazil
WPO member in Brazil, ABRE (www.abre.org.br), held on September 21 the ceremony of the
ABRE Brazilian Packaging Award 2023, an event that celebrated the excellence
and the innovation of the packaging industry in Brazil, recognizing the
remarkable achievements of companies and professionals who constantly seek to
improve their packaging.
The ABRE Award is in its 23rd edition and
has awarded more than 2,000 packages during these years. This year, the award
had 440 packages registered from all over Brazil, competing in 30 categories of
the following modules: Graphic Design, Structural, Technology, Packaging and
Market, Special and Students.
The ceremony was conducted by ABRE
Executive Director and WPO Senior Vice President Marketing and President-elect,
Luciana Pellegrino. According to her: “Another amazing fact about this edition
is that in just over a month, 24,000 people participated in the Popular Vote,
one of the categories of the Special Module, in which the packaging is
evaluated by the consumers that can access an image and a description of the
packaging.”
The ceremony also registered a record
attendance of finalists, special guests, partners, associates, advisors,
companies and professionals from the sector; more than 500 people joined the
party at Casa Giardini, in São Paulo.
Among the many trophies, this year, the
ABRE Award delivered a special one, the Grand Prix of Social Impact for a
highly innovative project, where the packaging enabled an important solution
for public health, contributing to the figth against the mosquito of dengue.
On August 25, WPO
member CAVENVASE (Venezuelan Packaging Association),
celebrated its 53rd anniversary as an organization that works towards the
interests of the packaging industry in Venezuela.
In this new year of work, CAVENVASE
reaffirms its commitment to the Venezuelan packaging industry, to continue
working on its defense and promotion, reporting on industry advances and training
packaging specialists.
The celebration of 53 years was framed by a
sharing with the affiliated companies, as well as the delivery of certificates
from the first Boot Camp in Design, Development and Technology in Packaging,
the first diploma in Venezuela on packaging engineering.
The cohort of 2023 is the first of its
kind, with 28 graduates who were able to obtain practical and theoretical
knowledge about the packaging industry, especially through packaging
development projects for various scenarios and types of products.
For more information, contact Nohelia
Barrios, Executive Director of CAVENVASE by e-mail [email protected].
Packagingfinder.eu: who seeks, find!
WPO member, the Italian Packaging Institute
(www.istitutoimballaggio.org) presented, last
June, a unique portal. The ‘Packagingfinder.eu’ (www.packagingfinder.eu) is a new algorithm-based supplier
search platform. It is not an e-commerce, but a search tool that allows the
buyers to select the most suitable supplier for the company packaging needs.
The result of a year of design is a menu
that allows to select the field in which the company work, the product to be
packaged, the type of packaging and the preferred material. The search works
through an algorithm, based on specific search criteria, such as geographical
distance, size and history of the company. The buyer can set his own search by
entering, among the preferential criteria, if the supplier must be a company
with more than 50 years or a start-up, if it must be a small or a large
company, for example. Other search criteria are the required quantity of pieces
or the square footage, in the case of the flexible packaging.
The system releases up to five results
based on the number of companies in the database, for the specific category
required. The buyer will receive the sales contacts of each selected company
and can decide, in advance, whether to contact them directly or be contacted.
In this way the system guarantees the companies involved to be able to start a
confidential commercial negotiation, respecting privacy.
The main advantages are: unique specialized
platform; specific algorithm; targeted contacts; free membership; no
commissions; and privacy. This project represents an additional service offered
by the Italian Packaging Institute to the packaging sector. There is no charge
for access for suppliers nor a fee for the buyer companies. The tool is covered
by an international patent and is currently only in Italian, focused on the national
market, as first step.
For more information, contact Alessandra
Alessi, responsible for Communication at the Istituto Italiano Imballaggio by
e-mail [email protected].
Conference of young packers in Ukraine
WPO member in Ukraine, the Club Packagers (www.upakjour.com.ua or www.packinfo.com.ua), continues very active.
In April, the association held the 21st scientific and practical
conference “Newest packaging technologies” with the participation of
postgraduate students, masters and students of various institutions that had
the opportunity to demonstrate the results of their scientific research.
Veronika Khalaydzhi, Ph.D. and President of
the Club Packagers opened the conference welcoming the participants and
thanking Dow for supporting the event. She remembered the first edition of the
Conference happened in 2000 and joined 366 young scientists and more than
1,500 participants.
Speakers at the 2023 edition presented
interesting reports clearly answering numerous questions. At the end of the
Conference, Ph.D. Valerii Kryvoshei, explained that all reports presented
were already printed and suggested their publication in the “Packaging”
magazine.
For more information, contact Veronika
Khalaydzhi, President of Club Packagers Ukraine by e-mail [email protected] or [email protected].
Sri Lanka Institute of Packaging introduces
the first ‘Diploma in Packaging Technology’
Sri Lanka Institute of Packaging (www.packaging-srilanka.com), a WPO member, in
collaboration with the Sri Lanka Ministry of Industries, introduced the first
‘Diploma in Packaging Technology’ that aims to pave the way for the next
generation of packaging professionals, empowering them with cutting-edge
knowledge and skills to revolutionize the industry. The inaugural class was
given by WPO Senior Vice President Marketing and President-elect, Luciana
Pellegrino. Other classes were given by WPO President, Pierre Pienaar, and Vice
President Sustainability & Save Food, Nerida Kelton.
According to the organizers, “Packaging is
no longer just a means of protecting products; it plays a pivotal role in
sustainability, brand recognition, and consumer engagement. Recognizing this
the Sri Lanka Institute of Packaging has designed a comprehensive and
industry-relevant Diploma in Packaging Technology that equips students with
expertise to address modern packaging challenges.”
Luciana Pellegrino adds: “It was an honour
to be part of such an important moment to the history of packaging industry in
Sri Lanka and WPO is proud to support such holistic initiative. I was
particularly proud of being invited for the inaugural class in a program that
will be conducted by seasoned professionals and experts in the packaging field
both locally and globally. Their industry experience and academic prowess will
ensure that students receive top-notch education and guidance throughout their
learning journey. The faculty members also foster a collaborative learning
environment, encouraging students to think critically and creatively.”
The curriculum of the Diploma in Packaging
Technology, which was developed by a resourceful team of experts, covers an
array of subjects and topics, ranging from the packaging for global society and
markets, packaging manufacturing and application process, principles of
packaging design and materials science to logistics, marketing, and
environmental impact assessments. Students gain a deep understanding of various
packaging materials, their properties, and their suitability for different
products. The program emphasizes the importance of sustainable packaging
solutions, encouraging students to explore biodegradable, recyclable, and
compostable alternatives.
“As the world embraces a more sustainable
and technology-driven future, the role of packaging technology has become
increasingly pivotal”, completes WPO President, Pierre Pienaar. “The Diploma in
Packaging Technology equips participants with foresight and adaptability to
stay at the forefront of industry trends and innovations, by fostering a deep
appreciation for sustainable practices, the Sri Lanka Institute of Packaging
with the support of the Ministry of Industries is moulding responsible
packaging professionals who can shape a greener and more prosperous future.”
From the Board
WPO and AIPIA agree on a MoU to promote sustainable and
smart packaging
From left to right: Andrew Manly, Communications Director at
AIPIA and Pierre Pienaar, President of WPO.
WPO and AIPIA (The Active & Intelligent Packaging
Organisation - www.aipia.info) have signed a Memorandum of
Understanding to further their collaboration in sharing ideas on smart
packaging and the science that underpins it. This will include WPO supporting
AIPIA on the technology of material science, which is particularly important in
active packaging. In turn AIPIA will support WPO’s agenda of encouraging
sustainable and appropriate packaging innovation.
The two organisations have already been cooperating at
various events, including ProPak and CPHi exhibitions in Asia, MENA and South
Asia, and will endeavour to develop joint agendas wherever possible to further
the creation of smart packaging solutions which meet the goals of the global
industry and particular market needs.
According to WPO President, Pierre Pienaar, “Both
organisations have been aware for some time that we share common goals and
objectives and it is a logical next step to formalise these in a constructive
and practical way. The two of us have a clear focus on our responsibility to
the sector and the way packaging can be a solution, not a problem - as it is so
often characterised today. Packaging for good is high on our agendas and we see
this collaboration as a way to demonstrate these benefits in a very impactful
way.”
Andrew Manly, Communications Director at AIPIA added, “WPO
is the major global packaging organisation and has a strong profile in both the
developed and developing world. It is a tremendous boost to the smart packaging
sector to be able to join with WPO in promoting these technologies and helping
to reinforce the Organisation’s agenda on sustainability, innovation and supply
chain efficiency. We are particularly delighted to be able to tap into so many
talented people, in particular Pierre’s tremendous knowledge of materials
science.”
“This agreement adds strength and knowledge to both
organisations. We look forward to working with AIPIA and ‘spreading the good
word’ about packaging and its benefits across the globe. We also intend to
develop joint agendas at each other’s conference wherever possible”, concludes
WPO Senior Vice President Marketing and President-elect, Luciana Pellegrino.
The MoU WPO AIPIA also aims to encourage the development of a Smart Packaging category
in WorldStar Awards, the global packaging competition organized by WPO.
The main purpose of the visit was to study possibilities to establish future
partnerships regarding food safety, packaging and related issues. Another
important point discussed was the training of food safety auditors. Foundation FSSC is
a global non-profit and independent institution that aims to provide trust and
deliver impact to the consumer goods industry. They support the industry in
implementing food and social management systems that align with the
ISO management system and harmonized structure approach. This approach
enables organizations to achieve their business objectives and facilitates
meeting the Sustainable Development Goals.
WPO ‘The Forum’ during PACK EXPO Las Vegas
“First you have to understand what is cold chain”. With this
sentence, WPO President, Pierre Pienaar, began his presentation in The
Forum during PACK EXPO Las
Vegas, organized by PMMI (Sept 11-13).
Pierre ‘s presentation, “Applied Packaging in the Cold Supply Chain”, also
covered the difference between food loss and food waste and the importance of
choosing the correct material and design for the packaging.
WPO Vice President Events and WorldStar Coordinator, Soha Atallah, also spoke
at The Forum. Her presentation “Latest Global Packaging Trends” covered how
politics, economics, technology, social medias, post COVID, social behavior,
environment and legal frames have influence on packaging trends and
developments.
WPO at PACK EXPO Las Vegas 2023
WPO was part of the Association Partner Program organized by
PMMI (The Association for Packaging and Processing Technologies – www.pmmi.org)
during PACK EXPO Las Vegas 2023 – Sept 11-13 (www.packexpolasvegas.com). The Organisation was
represented at the show by the President, Pierre Pienaar; Vice President Events
and WorldStar Coordinator, Soha Atallah; and Press & Communication Liaison
Officer, Liliam Benzi.
WPO members from different parts of
the world – Argentina, Canada, Korea, Mexico and Turkey - had the chance to
visit WPO booth and interact with the Executive team.
WPO President, Pierre Pienaar, also participated in the
official Media Lunch organized by PMMI, in the first day of the show. He shared
the stage with Jorge Izquierdo, Vice President Market Development of PMMI that
presented “A deep dive into the findings of the 2023 State of the Industry
Report” and with Jim Pittas, President and CEO of PMMI that talked about PACK
EXPO portfolio of trade shows. Pierre gave an overview of global packaging
trends and challenges.
WorldStar
Some WorldStar winners at PACK EXPO Las Vegas 2023
About 20 winners of WorldStar Awards, the
global packaging competition organized WPO, were presented at the Showcase
of Packaging Innovation, sponsored by WestRock Company at PACK EXPO Las Vegas, organized by PMMI (Sept 11-13). The area also highlighted
some innovative packaging awarded in packaging competitions around the world.
It’s time to encourage and showcase the talents of your students in packaging design and excellence!
The WPO WorldStar Student Awards programme provides students
an impactful opportunity to gain recognition and professional acknowledgement
across the global packaging industry. And entries fro the 2024 edition close on
1 November 2023.
This competition is designed to encourage and showcase the
talents of students as well as new and innovative ideas and thinking in the
field of packaging. It provides a positive opportunity for student winners to
gain recognition and professional acknowledgement across the global packaging
industry.
The main requirements for entry into WorldStar Student are
that the student is enrolled at an undergraduate or graduate level, in a field
related to packaging or design and that the student has already won an award
for their submission at a national/multi-national competition for students,
which is recognised by that country/region’s WPO member National Packaging Body
or by the WPO.
This year, a new market category was introduced in the
competition and now they are: Food, Beverage, Household, and Health &
Personal Care. In addition to these categories, there are three ‘Special
Awards’ - Marketing Appeal, Sustainability and Packaging that Saves Food.
All the winners and finalists will be recognised through
WPO’s global communication platforms and publicity. For more information
contact the worldstar Student Coordinator, Bill Marshall [email protected] or visit www.worldstarstudent.org.
Special Article
Link the world, shape the future
By Kishan Singh*
Embracing the new era of smart packaging,
the World Corrugated Forum, themed "Intelligent Connection, Future",
was organized by Reed Exhibitions, on July, at the Wyndham Shanghai Hongqiao
Hotel. The event served as a melting pot of industry elites, including
associations, experts, packaging factories, equipment suppliers, and material
providers, who gathered to shape the future of corrugated packaging in the
post-pandemic world. Upon the invitation by Reed Exhibition, I had the honour
to moderate the global plenary session of international speakers.
The highly anticipated World Corrugated
Forum was an exceptional event that brought together industry leaders,
innovators, and experts from around the globe. Reed Exhibitions, renowned for
its expertise in organizing high-quality events, was the driving force behind
this gathering.
The forum served as a platform for sharing
industry dynamics and cutting-edge trends across various regions. With
representatives from prominent associations worldwide participating, attendees
gained invaluable insights into market developments and emerging opportunities.
Key Highlights of the World Corrugated
Forum
Mastering Industry Trends: Over 11 global
authoritative experts in the corrugated packaging industry presented
comprehensive insights into the sector's ongoing transformations and global
trends. Attendees were informed about the latest breakthroughs, innovations,
and emerging best practices that would shape the future of intelligent
packaging.
Establishing Industry Connections: The
event witnessed the presence of over 500 industry elites, including association
members, media representatives, experts, packaging factories, equipment
suppliers, and material providers. This networking extravaganza fostered
collaboration, partnerships, and mutual growth within the corrugated industry.
Global Reach: The forum drew the
participation of 300+ corrugated packaging companies, end-users, industry
experts, and equipment suppliers from 25 countries across 6 continents. This
diverse representation lent a global perspective to discussions, showcasing the
industry's resilience and adaptability.
International Media Coverage: The World
Corrugated Forum captured the attention of 50+ international media outlets,
ensuring full coverage of the event. This extensive media presence amplified
the forum's reach, making it an influential event on the global stage.
As much as possible, WPO will continue to support such international events that bring the latest
technologies to the world. The World Corrugated Forum stands as a beacon of
hope and opportunity for the printing and packaging industry. With advanced
technologies paving the way for intelligent packaging solutions, the future of
the industry looked brighter than ever before. By fostering communication,
collaboration, and knowledge-sharing, this event played a pivotal role in
shaping the trajectory of the corrugated industry in the post-pandemic era.
*Kishan Singh is WPO Global Ambassador. For
more information, contact him by e-mail [email protected].
The Pressure Sensitive
Tapes & Labels Market study focuses major
leading industry players with information such as company profiles, product
picture and specification, capacity, production, price, cost, revenue and
contact information. It provides information on trends and developments, and
focuses on markets and materials, capacities and technologies, and on the
changing structure.
Global Pressure Sensitive Tapes &
Labels market is slated to expand exponentially through 2032, owing to the
increasing product demand from the manufacturing sector.
However, surging awareness about
environmental issues associated with pressure-sensitive adhesives is likely to
hinder market growth. To address this challenge, leading market players are
heavily investing in R&D initiatives to bring more innovations in the industry.
Meanwhile, increasing strategic
initiatives, such as mergers and acquisitions, among key industry participants
would also outline the market outlook.
For instance, in February 2022, Mactac, a
LINTEC Enterprise, announced the takeover of Spinnaker Coating, LLC for $130
million in specialty revenue at the cost of $40 million. As part of the
agreement, Spinnaker would operate as a separate division of Mactac.
Through Spinnaker, LINTEC, and Duramark
Products, Mactac provides customers with unrivaled technology, service,
capability, and value. These consolidated pressure-sensitive adhesive
technologies provide the required support and capacity to the North America
market.
The global pressure-sensitive tapes and
labels market has been divided in terms of adhesion, backing material, product,
end-user, product by end-user, and region.
Based on backing material, the
polypropylene segment is poised to grow at over 6.5% CAGR from 2023 to 2032.
Polypropylene is a stiff, petroleum-derived carbon material that is widely used
for making shrink wrap and tight labels of rigid retail containers. Extensive
material usage in the retail industry for various packaging and labelling
applications is likely to drive the segment share.
Pressure sensitive tapes & labels
market from food & beverage segment is projected to record strong growth, fuelled
by the increasing demand for packaged foods. Custom adhesive labels and tapes
are used in the sector to ensure food safety by helping the packaging hold up
to stressful conditions found during transportation and handling.
From the regional outlook, the Asia Pacific
pressure-sensitive tapes and labels market is expected to grow at 7% CAGR from
2023 to 2032. Strong demand from the region's emerging packaging industry is
expected to bolster revenues for the market.
Meanwhile increasing product demand from
industries such as food and beverages, automobile, and industrial manufacturing
operations would also outline regional market share. The APAC is home to some
of the world's biggest manufacturing hubs, with counties such as India and
China accounting for the lion's share due to their low labor costs. In fact,
China's manufacturing sector contributes to roughly 30% of the country's
economic output.
The competitive landscape of pressure sensitive
tapes and labels industry is populated with major companies such as 3M Company,
Avery Dennison Corporation, Berry Global Inc., Scapa Group Plc., Dewal
Industries, LLC, American Biltrite Inc., LINTEC Corporation, Gaska Tapes Inc.,
CCL Industries, Mactac Americas, LLC., Coveris, Constantia Flexibles, Fuji Seal
International, Inc., Inland, and UPM-Kymmene Oyj.
WPO – World Packaging Organization
pienaarpierre
(+ 55 11) 99989-1597 
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The ceremony was conducted by ABRE
Executive Director and WPO Senior Vice President Marketing and President-elect,
Luciana Pellegrino. According to her: “Another amazing fact about this edition
is that in just over a month, 24,000 people participated in the Popular Vote,
one of the categories of the Special Module, in which the packaging is
evaluated by the consumers that can access an image and a description of the
packaging.”
WPO member, the Italian Packaging Institute
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WPO President, Pierre Pienaar, also participated in the
official Media Lunch organized by PMMI, in the first day of the show. He shared
the stage with Jorge Izquierdo, Vice President Market Development of PMMI that
presented “A deep dive into the findings of the 2023 State of the Industry
Report” and with Jim Pittas, President and CEO of PMMI that talked about PACK
EXPO portfolio of trade shows. Pierre gave an overview of global packaging
trends and challenges. 
The WPO WorldStar Student Awards programme provides students
an impactful opportunity to gain recognition and professional acknowledgement
across the global packaging industry. And entries fro the 2024 edition close on
1 November 2023.
