President’s Word

Celebrating great possibilities ahead!

Luciana Pellegrino
President of WPO

By the time this edition will be released, I will be celebrating one year in the role of WPO’s President. 

One of the most memorable years of my life: so much learning and challenges, so many good relationships, so many achievements and, of course, so much work. This keeps me excited about the work ahead. 

I am beyond proud to lead WPO, an outstanding global body that truly represents the packaging industry in all five continents. 

At WPO, there is a strong sense of community, with everyone supporting each other, so we can ensure each member organization can grow and make a greater positive impact on a local level. 

‘Great things happen when we are together’ as I always like to state! Being together feels very special and that is hard to put into words. ‘And greater things happen when we work together’!

As WPO President, I've set ambitious goals for my tenure and I'm proud to see these goals come true. I would like to mention just some of them:

1. We have invested in our members and engaged them by providing opportunities, so they can represent WPO on the global stage. This has led to the identification of exceptional talent from within and a very dedicated Board. A special thank you to each one of them!
2. By collaborating with strategic partners, in 2024 we have expanded our global reach, built stronger alliances, and are actively sharing knowledge and insights to advance the packaging industry. I would like to take this opportunity and thank Informa Markets at Propak Asia, Propak MENA and the Philippines, and at CPHI Asia. RX Asia with the shows and conferences in China, All4Pack in Paris, Hispack in Spain, Fachpack in Germany, KohlMesse at Anuga FoodTech, JPI at TokyoPack, ScanPack in Sweden, Propak in Nigeria, and more recently, Messe Düsseldorf at SWOP China and pacprocess MENA in Egypt – all the ones we featured with a beautiful WPO booth, among other activities.   
3. We have strengthened WPO’s partnership with UNIDO and together we raised the voice for packaging at global stages as COP28, Round Tables at Propak Asia, Propak MENA, and soon in Argentina together with WPO’s member IAE. Last but surely not least, the ultimate event VSFP Confex in Vienna. There has been so much learning in these events, and the realization about how much we can impact when we join forces!
4. WPO will release new activities and products to the global packaging community. To begin with, on December 03 we are launching the World Packaging Online Courses. The first edition will be a three hours paid course about PPWR (Packaging and Packaging Waste Regulation). It will be delivered by Lina Wimmer, a Senior Consultant at Circular Analytics and Charlotte Neumair, a seasoned expert in packaging sustainability and circularity. Participants will receive a certificate. Stay tuned to check the new courses on this new WPO program!
5. We’ve strengthened WPO’s governance, training programs, sustainability initiatives, and marketing and communication efforts is achievable only due to the exceptional team of Vice Presidents overseeing each portfolio – Magnus Sidling, Kofi Essuman, Nerida Kelton, and Soha Atallah. And also, with the key support of WPO’s Ambassadors, Chakravarthi AVPS, Tuti Buntaran, Alex Ahmed Omah, Silvio Colombo and Iva Werbynska, and of our General Secretary, Johannes Bergmair, Board Members and WPO’s Vienna secretariat staff, Nathália Antoniazzi and Fiona Kogler and WPO’s support team as our Press Officer, Liliam Benzi, and in Marketing, Roni Mounzer, Nidal Mokdad, Ghina Barbir and Saulo Pacheco.
6. We have continued with one of my favorites, promoting global innovation and advancements in packaging. It is incredibly rewarding to witness the flourishing growth of the WorldStar Awards and the WorldStar Student Awards! We reached this year a record number in subscriptions, heading to the Ceremony in Milan, during Ipack Ima show!

There's much more on the horizon! At WPO we believe in ‘Better Quality of Life, Through Better Packaging, For more People’. Let’s make it happen!

[email protected]
WPO – World Packaging Organization
www.linkedin.com/in/lucianapellegrino
@WorldPackOrg1
worldpackagingorg
World Packaging Organization

Message from General Secretary

Vienna Sustainable Food Packaging Confex: a look back at the event

From October 9-11, 2024, the inaugural Vienna Sustainable Food Packaging Confex brought together WPO members, industry leaders, innovators, and experts in food packaging to tackle pressing global issues like food losses, sustainability, and circularity related to packaging. Hosted across three impactful days, the event provided a platform for over 400 participants to engage in high-level discussions, factory visits, and networking sessions. All the activities were guided by WPO President, Luciana Pellegrino.

Day 1: Exploring Austrian Packaging Innovation

The event kicked off with a factory visit for approximately 40 participants, offering an exclusive behind-the-scenes look at Austria's and Vienna’s cutting-edge packaging innovations and waste management. On this occasion, WPO members also had the opportunity to visit the WPO headquarter in Vienna's city center.

Day 2: Conference at FH Campus Wien

The second day attracted around 500 attendees at FH Campus Wien, where a full day of presentations, exhibitions, and panel discussions took place. The programme was structured around three key themes: Safety, circularity and sustainability.

The day concluded with a podium discussion, followed by the prestigious ProPak Award & Staatspreis ceremony, recognizing excellence in sustainable packaging, and a dinner that offered networking opportunities for participants to build connections with others in the field.

Day 3: Insights at UNIDO HQ

On the final day, the participants gathered at the UNIDO Headquarters for a series of technical and development cooperation sessions. The event was divided in 5 sessions, including: “Collectively complying with the evolving regulative landscape of packaging”, “Global North and Global South: Packaging Value Chain and Designing for Circularity”, “Demonstrating Success Stories: Austria as a Case Study”, “Navigating theFood Loss and Waste Paradox: Balancing Food Loss and Waste withSave Food Packaging” and “Future Outlook: COP30 Joint Initiative to Accelerate the Sustainable FoodPackaging Agenda”. The day ended with a social event, further fostering connections among the attendees.

In the first edition of the Vienna Sustainable Food Packaging Confex, participants had the chance to learn from Austrian leaders in sustainable packaging, gain insights from global discussions, and form business connections with key players from various parts of the world.

WPO was delighted to welcome its members to its headquarters city, but also looks forward to meet you all at the next Board Meeting, from November 18 to 22, 2024, in Buenos Aires (Argentina). The program will take place according to the agenda below.

For those unable to attend in person, it will be possible to participate online via the Zoom platform. For more information about the Board Meeting, please contact the secretariat.

We look forward to seeing you soon in Buenos Aires!

Nathália Antoniazzi
WPO Secretariat
[email protected]

Johannes Bergmair
WPO General Secretary
[email protected]

From the Editor

What drives you now?

By Liliam Benzi*

With this thought-provoking question, the 12th edition of "Brasil em Código” (Brazil in Code), organized by the Brazilian Association of Automation-GS1 Brazil, gathered professionals, specialists, and industries to discuss what drives the current moment and the profound, intense transformations that are now considered the Fifth Industrial Revolution. Across three stages – Realize, Inspire, and Transform – experts shared experiences and insights aimed at boosting the success and business outcomes of professionals and participating companies.

And the concepts and ideas that came up in this event, do not reflects only a local situation; this is the new reality retail, consumer goods and packaging are facing, and that for sure will continue impacting in the whole production value chain.

For example, a consumer trends survey conducted by GS1 Brazil at the end of 2023 found that digital channels are preferred when consumers search for products. "It all starts with how consumers search: 58% use price comparison websites, 51% use mobile apps, 49% seek opinions on social media and product review sites, while 44% visit store or marketplace websites”, explains João Carlos de Oliveira, President of GS1 Brazil.

The survey also revealed that 55% of consumers check other buyers' reviews, with 50% valuing clear product identification. Product images influence 44% of consumers' choices, while 42% value a fast and seamless purchase process. Therefore, providing a strong digital experience for customers is increasingly vital.

The study also showed that consumers are more attentive to information and use barcodes during their purchase process. For 79% of consumers, product information should be identical both in physical and online stores. Additionally, 55% of consumers use the barcode number to verify that they are viewing the same product across channels.

Digital transformation: from store to factory

When it comes to improving industrial operations' efficiency, attention is focused on the 2D Code, also known as QR Code or two-dimensional codes. According to GS1 Brazil, inventory management remains the primary interest, as indicated by 50% of respondents in another survey, while 43% are interested in using 2D codes for tracking and enhancing supply chain visibility. In general, companies seek greater efficiency and speed in automation processes.

Other advantages of QR Code adoption, as noted by João Carlos de Oliveira, include closer customer relationships and increased market relevance. "Companies that adopted the GS1 Standard QR Code in their operations reported significant benefits in conducting business with more confidence and efficiency”, he notes.

The importance of the QR Code is so great that there is already an innovative, collaborative effort to enhance global standards of efficiency, safety, and sustainability in the retail and consumer goods sectors. Companies operating in more than 150 countries, reaching billions of consumers worldwide, have joined the "Sunrise 2027" movement to ensure that the GS1 Standard QR Code is widely adopted by the end of 2027. This coordinated effort involves manufacturers implementing GS1 QR Codes on product packaging while retailers ensure their POS equipment can read the new barcodes.

This shift began with the new technology being tested in 48 countries, representing 88% of the world's GDP. Among the companies that signed the global joint declaration are major players in the packaging sector, such as 7-Eleven, Alibaba.com, Barilla, Carrefour, Dr. Oetker, L'Oréal, Nestlé, Procter & Gamble, among others.

In Brazil, 35% of industries that have not yet adopted 2D Codes plan to make them standard in their products over the next two years. In the Latin American context, 40% of industries express the same intention, making this standard a growing trend in supply chain management transformation and operational efficiency. Currently, 21% of Brazilian industries already use 2D Codes on their packaging, compared to 16% across Latin America.

To wrap up the major event that was "Brasil em Código”, GS1 invited Toni Nadal, former coach and uncle of tennis champion Rafael Nadal, to take the main stage. He concluded the event by sharing his experiences and perspectives on managing adversity, action, simplicity, self-demand, respect, commitment, continuous improvement, and the importance of neither overvaluing successes nor magnifying defeats.

But what does tennis have to do with digital transformation? Whether in sports or in productive and consumer chains, it’s all about effort and performance, a balance between people and technology. Challenges exist across different scenarios, but the key is to be aware of them and be ready to deliver economically, socially, and environmentally sustainable solutions. Above all, it is crucial to be prepared to answer the question: “What drives your now?”.

*Liliam Benzi is the Editor of WPO News, WPO Press & Communication Liaison Officer and runs its own Communication & Strategy company for the packaging industry, LDB Comunicação Empresarial ([email protected]). She was recognized ‘Packaging Professional of the Year’ in Brazil.

[email protected]
(+ 55 11) 99989-1597
liliambenzi
liliam-benzi-870b771a
Liliam Benzi

New Project

WPO announces online training in Packaging and Packaging Waste Regulation (PPWR)

WPO is kicking off its online training programme with the PPWR course, aimed at building capacity, raising awareness, and educating the global packaging community on the role packaging plays in people´s lives and how they can ensure a more environmentally sustainable world. The training will also prepare the packaging community towards implementation of various packaging and packaging waste regulatory initiatives that are coming.

The 03 hours paid course, scheduled for 3rd December 2024, will be delivered by Lina Wimmer, a Senior Consultant at Circular Analytics and Charlotte Neumair, a seasoned expert in packaging sustainability and circularity. This certificate course will cover topics including:

• overview of regulatory framework in the EU (Green Deal);
• PPWR topics, objectives and time frame;
• overview of relevant paragraphs of the PPWR;
• waste reduction;
• recyclability, recycling at scale, recycled content for plastics;
• packaging minimization and reuse;
• labelling;
• obligations of packaging producers, manufacturers, distributors, retailers.

The course will be of immense benefit to:

• brand owners, packaging manufacturers, suppliers, retailers, freight companies;
• academia/professionals in the areas of Packaging, Design, Development and Production;
• national regulatory institutions involved in environment, production and distribution of goods;
• e-commerce operators, recycling companies, consumers and consumer associations.

Do not miss this maiden opportunity to acquire knowledge about the Packaging and Packaging Waste Regulation and look out for other online training courses in the coming months covering topics such as:

• introduction to Packaging Technology;
• smart packaging;
• how to embed Sustainable Packaging Design Guidelines and the Global Packaging Design Guidelines into any sized business including global award-winning best practice examples;
• introduction to Accessible and Inclusive Packaging Design principles including global award-winning best practice examples;
• packaging as a marketing tool.

According to Kofi Essuman, WPO Vice President Education, the idea behind this new online paid training course, is to reinforce WPO contribution to improving knowledge and expertise in packaging worldwide. “Considering the important role of packaging in international trade and environmental sustainability, there is a need to tap the wealth of WPO packaging resources to contribute to packaging skill development and resolution of global challenges associated with supply chain efficiency, impact of packaging on the environment, food waste and food loss.”

He adds: “WPO would therefore like to expand its global reach of capacity building in packaging technology by introducing specialised, online, short courses. This can be achieved quickly and cost effectively through web-based virtual training, using information and communications technology (ICT) to enable the instructor to teach without physical presence and achieve the same benefits of classroom interactive learning.”

The world is experiencing increasing population coupled with complex worldwide distribution chains and corresponding increase in the use of packaging. This has resulted in growing global concern about the impact of packaging waste on the environment particularly the leakage of plastic waste into landfills and the oceans.

Consequently, regulatory bodies all over the world are stepping up efforts to create stricter rules to govern packaging waste. For example, the European Parliament recently adopted the Packaging and Packaging Waste Regulation (PPWR), which aims to tighten controls on packaging waste. These regulations will have significant impact on the packaging and logistics sector including packaging suppliers, brand owners, e-commerce, retailers, as well as consumers.

For more information about this new WPO online training programme with the PPWR course, send an e-mail to [email protected] or to WPO Vice President Education, Kofi Essuman, [email protected].

Around the World

Circular economy webinar in Greece

WPO member in Greece, AGMPM (Greek Packaging Association – www.pac.gr), in collaboration with the European organization BIC (Bio-based Industries Consortium), organized an educational webinar on the bio-refinery site. In the first part of the event, Dirk Carrez, BIC representative, presented the organization's members and activities, emphasizing the dynamics with 300 companies and 240 affiliated members.
 
In the second part of the event, another representative of the BIC, Samuele Ambrosetti, analyzed the bio-refinery operation and the by-products of industrial and agricultural activities. There was a reference to the Horizon 2020 Research Programs, in which BIC, in collaboration with the European Commission, released a € 3.7 billion funding in the period 2014-2020. For 2024, € 213 million euros are available to Greek research centers and industries that want to participate in the research programs.

AIP-led Save Food Packaging Project receives inaugural Food Waste Action Award

The AIP Save Food Packaging consortium, which includes WPO member, the Australasian Institute of Packaging (AIP – www.aipack.com.au) as the project lead, RMIT University as the research arm, and an industry led consortium, have won the inaugural ‘End Food Waste Australia Food Waste Action Award for Collaboration’ for the world-first ‘Save Food Packaging Criteria and Framework’ project.

One of the objectives of this project was for the AIP to establish a voice for Save Food Packaging within the greater realm of sustainability and packaging design. The AIP wanted to start talking to the industry about ’Getting the Balance Right’ between Food Waste and Packaging Waste when discussing environmental impacts of product and packaging.

The project, which is a part of the End Food Waste Cooperative Research Centre, has developed a world-first set of Save Food Packaging Design Criteria including:

1. Resource Booklet
2. Criteria Checklists
3. Design Icons
4. Training Modules
5. Academic Papers

The Save Food Packaging project resources provide training and education materials that will lead to better packaging design, material selection and format selection using appropriate portioning, sealability, resealability features, date labelling, extend shelf life and provide the information required to assist retail, food service and consumers to minimise food waste.

The Save Food Packaging Design Criteria have been globally disseminated through workshops, industry tradeshows, sustainability events, and training modules presented by the AIP.

Diplomats in Design, Development and Technology of Packaging in Venezuela

WPO member, CAVENVASE (Venezuelan Packaging Association – www.cavenvase.org) celebrated the certification of 27 participants of the second edition of the Diplomat in Design, Development and Technology of Packaging. This training program is certified by the Association and by the International Center for Professional Development (CIAP) linked to the Andrés Bello Catholic University (UCAB).

It is an advanced course of 120 hours in 16 weeks, with the mission to share theoretical and practical knowledge to allow the participants to develop the skills required in the design, development and technology of packaging, in order to create a competitive and sustainable packaging project.

The graduates are able to:

• understand the comprehensive vision of the packaging industry and its transversely in the economy;
• know the basic manufacturing process of each packaging material;
• select the appropriate packaging material according to the protection required for the product;
• understand and apply the principles of eco-design in packaging for a sustainable production process;
• design and develop a packaging proposal for a specific product.

One of the main objectives of CAVENVASE is to promote knowledge and development in technology and applications in the world of packaging. The organization has been working for almost 10 years to adequate and update technical staff of Venezuelan enterprises that are dedicated to the manufacture and use of packaging, with the goal of applying the best practices in the production of packaging, guaranteeing its quality and encouraging sustainable packaging design.

IIP announces INDIASTAR 2024 winners

The Indian Institute of Packaging (IPP – www.iip-in.com), a WPO member, is very well known for acting as a window for India's capabilities in packaging science and technology. One of its successful products is the INDIASTAR recognition set in 1972 to promote excellence in packaging design, innovation, and sustainability.

The award continues to grow as a symbol of the commitment and expertise, and is firmly established as India's premier award for packaging excellence. This year it awarded 73 packages that presented innovative ideas and exciting developments in packaging science and design. The quality of the nominations makes this contest one of the most competitive in the world.

The jury of the 2024 edition was composed by experts from the industry and academia, that meticulously evaluated each entry and selected those that have placed Best of the Best for the 2024 season. The jury was familiarized with the innovative elements, functionality, and environmental aspects of the submitted entries, focusing on user experience, convenience, and sustainability to define future packaging trends. Nominations were reviewed in different categories.

INDIASTAR is recognized by APF (Asian Packaging Federation – www.asianpackaging.org), also a WPO member, and by WPO, and the winners are eligible to WorldStar.

AIP launched inaugural Indonesian Packaging Forum at ProPak Indonesia

PT. Pamerindo Indonesia, in partnership with the Australasian Institute of Packaging (AIP – www.aipack.com.au), a WPO member, launched the inaugural Indonesian Packaging Forum (Sept 05-06), as a part of ProPak Indonesia. The event, entitled “Revolutionising sustainable packaging design: global & local trends, solutions and pathways”, gathered 26 speakers, from 10 countries, that discussed the current state of play and the future of packaging. The discussions included a broad range of topics, most related to sustainable and circular packaging.

WPO was represented there by the Vice President of Sustainability & Save Food, Nerida Kelton, and by the Global Ambassador, Tuti Buntaran. WPO Corporate Partner, Indopoly, also presented at the Forum in which the Global Packaging Design for Recycling Guide, translated into Bahasa, was launched.

Packaging Awards 2024 in Greece

The 8th edition of the Packaging Awards ceremony 2024, organized by WPO member in Greece, AGMPM (Greek Packaging Association – www.pac.gr), was a total success. According to the Chairman of the Evaluation Committee, Antonis Potamitis, "This Award recognizes companies that create innovative packaging with respect to the environment and to the principles of the circular economy, and it is also an important tool of businesses to approach the consumers. This year's nominations were of a high standard and we were happy to notice, apart from the increase in the number of new companies participating, their concern to use sustainable materials. We could also see that technology is intertwined with artificial intelligence (AI), a topic that will certainly need our attention in the coming years."

During the ceremony, two honorary awards were presented: one for Zisis Grammoustianos, for his ethos, work and contribution to the packaging industry and another to Panagiotis Kyratsis, for his academic work and contribution to product & packaging design.

2024 Australasian Packaging Innovation & Design (PIDA) Awards

Winners for the 2024 annual Australasian Packaging Innovation & Design (PIDA) Awards have been announced at a gala awards evening in Sydney. Coordinated by the Australasian Institute of Packaging (AIP – www.aipack.com.au), a WPO member, the PIDA awards are designed to recognise companies and individuals who are making a significant difference in their field across Australia and New Zealand. 

The PIDA Awards have 15 categories including six general, four special – Accessible & Inclusive Packaging Design, Sustainable Packaging Design, Save Food Packaging design and Marketing – and five individual people. This year two Diploma in Packaging Technology and two Certificate in Packaging Scholarships were awarded to the value of $40,000.

In addition Lindy Hughson, Publisher of PKN Packaging News and President of IPPO (International Packaging Press Organisation) was awarded an AIP Distinguished Service Award for her long-standing and significant contribution to the Institute through excellence in journalism.

From the Board

Get ready to the next WPO Board Meeting in Argentina!

WPO is thrilled to extend a warmest invitation to all Board Members to join the 112th Board Meeting, set to take place in person and online, in Buenos Aires, Argentina, hosted by the local member Instituto Argentino del Envase (IAE – www.packaging.com.ar), from 18-22 November 2024.

Check the agenda below and make your plans!

For more information, send an e-mail to [email protected].

WPO President in India for a major flexible packaging conference

WPO President, Luciana Pellegrino, was a keynote speaker at the 11th Flexible Packaging Global Summitt, in India. She presented ‘Global packaging perspectives’, addressing key trends that are shaping the industry on a global scale.

According to the organizers, Elite Plus, Luciana´s insights into sustainability, innovation, and market dynamics were incredibly relevant for the rapidly growing of the Indian packaging industry, which continues to play a pivotal role in the global supply chain.

“With its massive consumer base and rising demand for flexible packaging, India is fast becoming a central player in the packaging industry. WPO´s participation in this event reinforces the importance of global collaboration in driving the packaging industry forward and reinforcing our position as the voice for packaging”, concludes Luciana.

A special thank you to WPO Global Ambassador, Chakravarthi AVPS, for hosting the President during her stay in India.

WPO celebrates Ucima´s 40th anniversary

WPO Global Ambassador, Chakravarthi AVPS participated in the gala evening entitled "L'Anima del Packaging" ("The Soul of Packaging"), to celebrate Ucima´s 40th anniversary, in the Ducal Palace, in Modena (Italy). This special event was organised to honour Italian excellence in the packaging industry, a pillar of the national economy that has achieved a global leadership position through its innovation, ability to adapt to market challenges and strong commitment to sustainability.

The event aimed to capture the essence of what packaging represents: identity, technology, innovation and communication. This message was further underscored by an immersive exhibition that allowed visitors to follow the journey of a raw material through the various stages of a packaging line, from its initial bulk state to its final form as a packaged product.

The event was both a celebration of past achievements and successes, and an opportunity to look to the future. It was attended by senior executives from leading companies in the sector, as well as numerous representatives of the world of politics, the institutions and industry associations, such as Valentino Valentini, Deputy Minister of Enterprise and Made in Italy and Riccardo Cavanna, Chairman of Ucima.

WPO at FachPack 2024

WPO General Secretary, Johannes Bergmair, was actively participating at FachPack 2024, one of Europe’s leading packaging trade fairs that took place in Nuremberg (Germany), from September 24-26. He moderated impactful sessions at the Forum PackBox.

It was also great to see the participation of WPO Global Ambassador, Iva Werbynska, from Czech Republic, presenting a collaboration project for Ukraine, in partnership with UNIDO, focusing on sustainable packaging solutions for regions in need.

Ton Knipscheer, from European Co-Packers Association (ECPA), also participated in the panel that discussed the Future of Reusable Packaging, moderated by Johannes Bergmair.

The main results of WPO, APF and UNIDO roundtable at Propak Asia 2024

During ProPak Asia 2024, WPO co-organized with its partner UNIDO (www.unido.org) and with its member Asian Packaging Federation (APF – www.asianpackaging.org) a very productive roundtable entitled ‘Enabling sustainable industrial development of the food packaging industry to reduce food loss and waste’. The event brought together over 40 participants representing countries from across the region including Australia, Cambodia, China, Indonesia, Japan, Korea, Mongolia, Singapore, Sri Lanka, Thailand, Turkey, the Philippines and New Zealand.

The roundtable was chaired by Soha Atallah, WPO Vice President Marketing, counting with an opening speech with Ali Badarneh, Division Chief at UNIDO; Luciana Pellegrino, President of WPO; and Fraser Hawkes, Managing Director International Sales Office of Informa Markets. On the occasion, each country was asked to identify key challenges, barriers and concerns when looking at minimising food loss & waste, packaging waste and how can we adopt responsible and sustainable food packaging practices for the Asian region. As each participant spoke it was evident that the challenges are quite similar across the region.

A key goal of the roundtable was to develop a network of like-minded packaging associations, learn from each other and find out how other associations in the region can support those who need assistance. As a result, some future goals were stablished:

• to train more packaging professionals to better understand the fundamentals of packaging technology in the region;
• to share knowledge and learnings across the region to build regional capacities;
• to train more packaging professionals in sustainable packaging design and save food packaging design;
• to support SME’s in the region;
• to support the growth of the younger packaging centres to build their knowledge and skills;
• to design better packaging that offers the lowest environmental impact possible;
• to design better packaging to minimise food loss and waste across the value chain; looking at primary, secondary and tertiary packaging;
• to improve waste prevention, management and resource recovery in the region;
• to develop sustainable systems in each country;
• to champion the packaging specialists in each country.

Thanks Nerida Kelton, WPO Vice President Sustainability & Save Food, for sharing these information.

Education

WPO packaging training programs around the world

WPO is actively advancing packaging education globally through comprehensive training programs. These initiatives aim to enhance knowledge on packaging, sustainability, safety, and emerging trends in the industry.

By collaborating with local members and experienced trainers, WPO has established training programs in various regions. The recent ones were in Italy, Kenya, and the Philippines, all coordinated by WPO Vice President Education, Kofi Essuman.

Italy

From October 8th to 10th, WPO hold an online training program in Milan with the support of its local member Istituto Italiano Imballaggio (www.istitutoimballaggio.org). The event gathered over 30 professionals eager to expand their knowledge in packaging and it was led by the trainer, Kishan Singh.

The course covered crucial topics such as:

• Extended Producer Responsibility (EPR) challenges
• Food safety management and legal requirements
• Save food packaging
• Packaging materials and closures
• Packaging and processing technologies

Kenya

Another successful training program was completed in Kenya (Sept 16-18), conducted in collaboration with the WPO local member Institute of Packaging Professionals Kenya (IOPPK – www.ioppk.org).

The program, supported by trainers Kishan Singh and Shira Rosen, was well received by participants and its main topics were related to packaging machinery, materials, design, and global packaging trends and statistics, as well as packaging as a marketing tool.

Philippines

In the Philippines, WPO training was titled ‘Advanced Packaging Course’ and it was held in Manila from September 17th to 19th. The program was organized in collaboration with WPO local member, the Packaging Institute of the Philippines (www.packaginginstituteph.com) and managed by Stefano Paolo Bunag.

The training attracted 30 participants and the trainer was Pierre Pienaar that offered insights into principles of packaging, global packaging trends and statistics, law requirements, environmental sustainability, and active and intelligent packaging.

WPO's training programs are pivotal in advancing packaging education, promoting sustainability, and aligning with global industry standards. These initiatives not only elevate individual professionals but also contribute to the overall growth of the packaging industry.

For more details about WPO's educational programs, visit www.worldpackaging.org or contact WPO VP Education, Kofi Essuman, by e-mail [email protected].

AI & Packaging

Different perspectives from WPO members around the world

The transformative role of AI in packaging

By Shira Rosen*

I am not an AI (Artificial Intelligence) expert, but as a packaging professional closely following the industry, I am observing the transformative shift that AI is bringing to the packaging industry. Its influence is vast and varied, reshaping how companies approach design, operational efficiency, consumer engagement, and sustainability.

For this reason, I would like to share some insights into how AI is driving innovation, improving consumer experiences, and fostering environmentally responsible practices. This evolution is happening rapidly, making it highly relevant now, though in the future it may no longer be as relevant as further advancements could transform the industry once again.

1. Innovating and enhancing consumer experience

AI is revolutionizing how companies design packaging by providing a deeper understanding of consumer preferences and behaviors. With AI-driven tools analyzing extensive datasets, companies can personalize packaging that resonates with their target audience on both functional and emotional levels.

• Deeper personalization: AI allows brands to tailor packaging designs based on consumer data and market trends, creating packaging that is not only visually appealing but also offers personalized functional solutions, such as personalized nutrition or customized reminders. This level of personalization enhances the consumer experience by addressing specific needs, making packaging more than just a visual element—it becomes an interactive and functional part of the product.
• Automation and rapid design iterations: Automated design processes quickly generate and refine a wide range of design concepts in real time. This reduces time to market and ensures packaging aligns with specific consumer demographics.
• Rapid research and decision-making: AI can analyze design trends, consumer preferences, and market feedback, helping companies compare multiple design options, assess their impact, and make data-driven decisions.

2. Redefining packaging design and development

The design and development process are being streamlined with AI providing faster, more precise design iterations and optimizing material choices.

• Material optimization: AI can predict the properties of different materials, helping designers make informed decisions about balancing functionality, durability, and cost.
• Optimized sizing and shaping: Packaging dimensions can be optimized to reduce waste and improve transportation efficiency. For instance, companies like Amazon are creating lighter and more efficient packaging solutions but using AI.
• Sustainable material selection: AI tools assess the environmental impact of various materials, enabling companies to choose more sustainable options that lower their carbon footprint and energy use.

3. Optimization and efficiency through machine learning

Machine learning algorithms enhance operational efficiency throughout the packaging process, from manufacturing to distribution.

• Automated production: The entire production process can be automated and coordinated, improving efficiency and reducing the need for manual intervention.
• Supply chain optimization: AI can predict supply chain bottlenecks and reduces downtime through real-time adjustments, ensuring smoother operations and lower costs.
• Adaptive manufacturing: Packaging lines can adjust to changes in material availability or production delays, ensuring consistent quality and efficiency.

4. Precision in quality assurance

AI is transforming quality assurance, allowing for more accurate and consistent quality control in packaging production.

• Defect detection: AI-powered inspection systems can detect defects—such as micro-tears or incorrect labeling—more accurately than human inspectors, reducing waste, product recalls, and ensuring high-quality packaging.
• Real-time monitoring: AI can continuously monitor product freshness and integrity across the supply chain, enabling inventory management based on FEFO (First Expired, First Out), reducing food waste, and enhancing freshness.
• Continuous improvement: AI systems learn from data over time, improving defect detection and optimizing quality control processes, leading to fewer production errors and greater consumer trust.

5. Sustainability: reducing waste, energy, and enhancing recycling

AI is helping the packaging industry address sustainability challenges by offering innovative solutions to reduce waste and environmental impact.

• Waste reduction: AI-driven systems can optimize material usage during production, reducing waste and resource consumption.
• Advanced recycling: AI-powered sorting systems improve recycling by accurately categorizing materials, leading to more efficient processes and higher-quality recycled materials. Companies like Tomra are enhancing material recognition and recycling accuracy, leading to better recycles and increased use of recycled materials.
• Enhancing reusability: AI can track and trace packaging, increasing the ability to return and reuse packaging, supporting circular economy models.

6. Smart packaging: turning data into insights

Smart packaging, integrated with AI, takes the value of packaging to a new level by providing actionable insights.

While smart packaging collects data, AI analyzes this data to reveal valuable insights into consumer behavior, product performance, and supply chain inefficiencies.

This creates the "Internet of Packaging," opening up endless opportunities.

Conclusion

It might sound like science fiction, but AI’s transformative influence on the packaging industry is undeniable—and it's happening fast. While AI has its limitations, when used effectively, it can revolutionize the field.

As AI continues to evolve, its role in packaging will expand. The future of packaging will be shaped by AI’s ability to drive smarter decision-making and foster continuous innovation, creating a more efficient, sustainable, and consumer-friendly industry.

Rest assured, packaging experts will continue to play a vital role in guiding this transformation, ensuring it evolves in the right directions.

* Shira Rosen is the Executive Director of the Israeli Packaging Institute, a WPO member. You can reach her by e-mail [email protected]

AI & Packaging

Smart material selection: how AI is shaping sustainable packaging?

By Sarah Hudaib*

The packaging industry is under mounting pressure to adopt sustainable practices in response to growing environmental concerns. One of the key drivers of this transformation is artificial intelligence (AI), particularly in the area of smart material selection.

AI is being employed to analyze material properties and recommend sustainable alternatives tailored to specific product requirements. This is critical for reducing the environmental footprint of packaging materials while maintaining the performance standards that consumers and industries expect. By leveraging AI's data-processing capabilities, companies can optimize packaging choices, significantly reducing waste and minimizing environmental impact without compromising cost-efficiency or product safety.

Selecting the wrong material, or over-engineering packaging with excessive material, not only increases costs but also generates more waste. Making sustainable packaging decisions involves considering complex factors such as recyclability, biodegradability, carbon footprint, and supply chain efficiency, which AI can help address with unparalleled precision.

AI’s application in material selection involves evaluating multiple sustainability criteria, such as the environmental impact of raw materials, energy consumption during production, and end-of-life disposal. Using machine learning algorithms, AI can process vast amounts of data to recommend the most suitable, eco-friendly materials based on specific product needs.

Here’s how AI is revolutionizing the process:

1. Data-driven material analysis

AI systems utilize life cycle assessments (LCAs) to compare the environmental impact of different materials, from extraction to disposal. LCAs measure parameters such as greenhouse gas (GHG) emissions, water usage, and energy consumption. For example, studies show that biodegradable plastics made from cornstarch or sugarcane have a 75% lower carbon footprint than conventional petroleum-based plastics, but they may not be suitable for all packaging needs due to their sensitivity to moisture and limited durability.

AI can assess these trade-offs more effectively than manual processes, analyzing data from material properties databases to recommend materials that minimize environmental impact while meeting functional requirements.

2. Customization based on product-specific requirements

Each product category demands unique packaging solutions. Fresh produce, for example, needs breathable packaging to prevent spoilage, while electronics require protective barriers against moisture and shock. AI excels at optimizing these parameters by analyzing the specific properties of each product. It can recommend sustainable materials such as compostable films, which reduce the 97 million tons of food waste generated annually in Europe and North America, or mushroom-based packaging, which offers superior shock absorption and is biodegradable within 30 days.

By tailoring materials to product-specific requirements, AI minimizes over-packaging—one of the major causes of material waste. For instance, in e-commerce, up to 30% of packaging material is often redundant, a problem that AI can mitigate through precise, optimized design.

3. Predicting performance in the supply chain

AI’s predictive capabilities extend to forecasting how materials will perform throughout the supply chain. Machine learning models can simulate real-world conditions such as temperature changes, humidity, and physical impact during shipping, enabling companies to make informed decisions before mass production.

This reduces the need for physical prototypes, saving time and resources. According to research, prototyping and testing can consume up to 20% of a packaging development budget, but AI-driven simulations can reduce this cost by up to 50%. Moreover, AI can recommend innovative materials like nanocomposites, which enhance packaging strength while reducing material thickness, leading to both cost and waste reductions.

4. Enhancing material sourcing and ethical considerations

Beyond physical properties, AI can also analyze the sustainability of material sourcing. For example, AI systems can track the entire supply chain to ensure that raw materials are sourced from certified sustainable suppliers. This is particularly important for materials like paper and cardboard, where deforestation can contribute to significant environmental degradation. The Forest Stewardship Council (FSC) estimates that illegal logging accounts for 10%–15% of global timber trade, which AI can help mitigate by flagging non-certified suppliers.

By integrating AI with blockchain technology, companies can enhance traceability, ensuring that the materials they use meet ethical standards and contribute to global sustainability goals, such as the United Nations Sustainable Development Goals (SDGs).

5. Minimizing waste through optimization

Material waste is one of the biggest inefficiencies in packaging design. AI can optimize packaging to use the least amount of material possible while maintaining functionality. For example, AI systems can recommend switching from multi-layer plastic packaging, which is difficult to recycle, to monomaterial solutions that offer similar protection but are easier to recycle and reuse.

According to the Ellen MacArthur Foundation, switching to recyclable monomaterials could save the global packaging industry over $10 billion annually by reducing waste and lowering material costs. AI’s ability to optimize material usage can cut material waste by up to 30%, significantly reducing the environmental impact and operational costs of packaging.

The conclusion is that the use of AI in smart material selection is not just a technological advancement—it’s a fundamental shift in how the packaging industry approaches sustainability. By providing data-driven insights, customizing material selection based on product needs, predicting material performance, and optimizing waste reduction, AI enables companies to meet the rising demand for eco-friendly packaging solutions.

As sustainability becomes a critical competitive factor, those leveraging AI to make informed, scientifically backed decisions will be best positioned to lead the packaging industry toward a more circular, low-waste future. With global packaging waste projected to reach 1.3 billion tons by 2050, the role of AI in sustainable material selection will be essential to curbing the environmental impact of the packaging sector.

*Sarah Hudaib is Project Manager & Testing Technician at the Jordan National Packaging Center (JOPACK), a WPO Member. For more information, contact by e-mail [email protected].

AI & Packaging

AI in packaging: a game-changer and its impact in Palestine

By Abdelrahman Alkhateeb*

AI is now the new architect of the packaging world. This digital brain is making changes in designing, producing, and managing packaging globally. With AI, packaging is now less costly and more efficient, sustainable, and eco-friendly. We see the effects of AI in the packaging industry worldwide, including Palestine.

Several applications of AI are enhancing the efficiency and functionality of the packaging industry. From supply chains to internal operations, all are changing with AI. 

01 – Automation and predictive maintenance: One key way AI is enhancing the packaging industry is through automation. AI is making workers' jobs much more human by automating demanding, dangerous, and dull tasks. By automating repetitive tasks like labelling products or filling them, the time to finish them reduces, with higher quality and productivity. Not only that! AI can predict potential failures before they occur. This means the danger of a worker losing a limb, or a machine delaying delivery is lower than before. AI is reducing cost and time, and increasing safety and productivity.

02 – Smart packaging design: you can now find recommendation for material using AI. Suppose you are looking for a material that is eco-friendly or affordable. AI can recommend to you such materials using its learning algorithms. This way, AI is reshaping the process of designing packages into a smarter functional one. To personalize your designs, AI will gather data about your customer's behaviour and then suggest to you designs that will match the customer's preferences and desires.

03 – Supply chain optimization: Handling supply chains could feel overwhelming, leaving space for errors and flaws. To solve this problem, AI can overhead the quality control process, delivery process, and production amount. For example, companies used to face these two problems: overproduction or stock shortage. Both problems increase cost and time. However, with AI, companies can have precise data about the demand. Moreover, AI can map out the quickest and cheapest routes, reducing transportation costs and pollution.

When it comes to quality control, AI is making a big difference too. For example, the process of labelling products is tiring, leading to mistakes that annoy the customer is the final outcome is not appealing. Therefore, AI makes sure that the packaging is correct and consistent, increasing customer satisfaction and quality. Now, AI-powered vision systems can detect and correct packaging defects, therefore reducing waste.

04 – Sustainability and environmental benefits: Traditional packaging is causing nearly half the plastic waste. As an effort to find alternatives, AI is now capable of creating packaging that dissolves naturally; and capable of avoiding waste by predicting demand.

The Palestinians are more aware of how to use AI to face production challenges. One way is AI-powered automation. It decreases labour costs and increases productivity. As a result, Palestinians will have products that are eligible to compete locally and internationally. Another benefit is AI-Powered Vision Systems. These systems improve quality and consistency in packaging, ensuring Palestinian products meet global standards. This is important for markets where packaging is a deciding factor for customers. Moreover, key AI applications, such as intelligent waste sorting systems, smart packaging design, and optimization algorithms, are helping to overcome many logistical challenges. All these applications can optimize the supply chain in Palestine by reducing risks of overproduction or stock shortages.

We can conclude that AI is reshaping the packaging industry not only in Palestine, but around the world. With smarter algorithms and vision systems, the packaging industry is experiencing a huge shift in productivity, efficiency, and sustainability. Palestinian companies are dedicating their resources to invest in AI, positioning their products in the international market.

*Abdelrahman Alkhateeb is from the Palestinian Federation of Paper & Packaging Industries (PFPPI), a WPO member. Contact by e-mail [email protected]

Trade Shows & Events

pacprocess MEA 2024: shaping the future of Processing & Packaging in the MEA Region

With the 5th edition of pacprocess MEA set to take place from 3 to 5 December 2024 at the Egypt International Exhibition Center (EIEC), in Cairo, the event promises to be a crucial platform for industry professionals across the Middle East and Africa (MEA). As part of the interpack alliance and hosted by Messe Düsseldorf, pacprocess MEA has become a cornerstone event, bringing together key players from the processing, packaging, and printing industries to foster innovation and explore the latest technological advancements.

As the demand for processing and packaging solutions grows across the MEA region, driven by both industrial development and consumer needs, pacprocess MEA offers a vital platform for companies to showcase their innovations, equipment, and machinery. The paper packaging sector in the MEA is now valued at $74 billion, while the industrial packaging market reached $4.8 billion in 2023. These figures reflect the growing importance of sustainable and efficient packaging solutions across a wide range of sectors, including food, beverages, pharmaceuticals, cosmetics, and industrial goods.

This year's exhibition will feature 1,000+ exhibitors presenting cutting-edge technologies in packaging, processing, printing, and sustainability practices. The event also provides extensive networking opportunities through curated matchmaking sessions and dedicated business-to-business (B2B) programs, allowing attendees to connect with key stakeholders from Egypt, the Middle East, and beyond.

In addition to pacprocess MEA, Food Africa—running concurrently—will provide insights into the rapidly growing food and beverages sector in Africa and the Middle East. The co-location of these events emphasizes the synergies between food production and the processing and packaging industries, fostering cross-industry collaboration and innovation.

For companies looking to expand markets in the Middle East and Africa, pacprocess MEA 2024 offers the perfect gateway to explore new business opportunities, showcase the latest technologies, and engage with decision-makers across various industries. Don’t miss your chance to be part of this pivotal event.

WPO is proud to be an strategic partner of Messe Düsseldorf in the promotion of pacprocess MEA 2024. For more information and to register to the show, visit www.pacprocess-mea.com.

Ipack Ima and Informa: an strategic alliance to boost this synergy

Informa Markets and Ipack Ima (www.ipackima.it) officially disclosed an agreement signed a few months ago to establish a brand-new strategic alliance. The deal aims to develop joint international promotion and step up cross-selling activities for their trade fair portfolios, including the Propak and Fispal platforms operated by Informa Markets and the trade fairs organised by Ipack Ima.

The agreement aims to guarantee a global presence for trade fairs focused on processing and packaging technologies, packaging materials, targeting the key sectors of the Food industry - with a particular focus on grain-based food and liquid food beverages, and pharmaceuticals.

This agreement will allow Ipack Ima to further consolidate its global position as a reference point for the technologies it deals with, thus strengthening key markets. With Informa’s support, the presence of exhibitors from strategic markets like India and the United States will be enhanced, in addition to further consolidating its penetration in important European countries like France, Germany, Spain, the Netherlands, and Belgium, supporting Ipack-Ima's already established sales network.

At the same time, Informa will benefit from Ipack Ima’s direct presence in the Italian and Turkish markets, facilitating the acquisition of new exhibitors for its exhibition network. The collaboration will therefore guarantee processing and packaging businesses increased visibility on the markets in all the continents, supported by vertical skills tied to these industries.

WPO is long time strategic partner of Ipack Ima so much that, for the second time, the WorldStar Award Ceremony will take place in Milan, in May 2025, during the show.

swop 2024: uncovering industry trends and future outlook

Shanghai World of Packaging (swop) will take center stage from November 18 to 20, 2024, at the Shanghai New International Expo Center. This year, swop will offer packaging professionals a forward-thinking perspective on the industry, with the exhibition’s content and new purchasing experience focusing on numerous trending topics in packaging innovation. The event will focus on hot topics such as new domestic and international packaging regulations, innovative processes, and new exploration models for attendees and buyers. Exhibitors will also introduce an array of new products and highlight breakthrough technologies, providing a holistic view of the industry's future.

swop 2024 will also feature renowned experts and industry leaders from the green environmental sector, both domestically and internationally, to provide comprehensive insights into evolving packaging regulations. Key discussions will cover the European Union’s Packaging and Packaging Waste Regulation (PPWR), PCR food contact material regulations, and the latest green packaging policy developments. These valuable insights will enable packaging professionals to stay ahead of market trends. Additionally, swop 2024 will team up with Made-in-China.com to host the “Customer Acquisition: New Opportunities for B2B Cross-border E-commerce Forum”, focusing on strategies for rapidly entering the cross-border e-commerce market, overcoming transition hurdles, and sharing growth model success stories.

The show will also highlight the latest innovative processes and technologies spanning every stage of packaging production. These innovations will empower businesses to distinguish themselves in an increasingly competitive marketplace. In the equipment sector, the exhibition will feature smart and automated management systems for both upstream and downstream packaging processes, enhancing production efficiency and reducing labor costs. Advanced all-electric machinery, designed with sustainability in mind, will also be on display, offering improved precision and stability. Furthermore, new technologies like in-mold labeling and thin-wall injection molding will dramatically elevate the aesthetic appeal and functionality of packaging, giving your designs a clear competitive advantage.

In the materials sector, swop 2024 will introduce a host of groundbreaking packaging materials, including MDO-PE, a single-material solution with superior recyclability and eco-friendly properties; EVOH, a high-barrier material that effectively extends product shelf life; and TPVA, a high-barrier material offering outstanding moisture and oxygen resistance. Alongside the trending bio-based and biodegradable materials, these innovations are set to revolutionize the packaging industry.

swop 2024 continues to attract global suppliers from the entire packaging supply chain, showcasing world-class products, groundbreaking technologies, and cutting-edge solutions. This November, the event will see even more growth, with over 300 new packaging companies making their debut. These exhibitors promise to bring an exciting wave of innovation, offering buyers a wealth of new possibilities.

As an strategic partner of Messe Düsseldorf, WPO will be at swop 2024. For more information and to register to the show, visit www.sop-online.com.

Special Article – Sustainability

The science behind biodegradable packaging, a sustainable revolution

By Sarah Hudaib*

In recent years, environmental concerns over plastic pollution have grown significantly, prompting industries and consumers alike to seek alternatives. Among the promising solutions is biodegradable packaging—a cutting-edge innovation designed to reduce the ecological footprint of conventional plastic materials. But what exactly is biodegradable packaging, and how does it work? Understanding the science behind it can shed light on its benefits, limitations, and future potential.

What is biodegradable packaging?

Biodegradable packaging refers to materials that can naturally decompose in the environment, breaking down into non-toxic elements like water, carbon dioxide, and biomass within a relatively short time frame. Unlike traditional plastics, which can take hundreds of years to degrade, biodegradable materials can disintegrate in months or even weeks, depending on environmental conditions.

The key to this process lies in the biological activity of microorganisms such as bacteria, fungi, and algae. These organisms metabolize the packaging material, converting it into simpler, harmless compounds. This transformation is essential in reducing waste accumulation and minimizing long-term environmental damage.

How biodegradation works: the scientific process

Biodegradation involves several stages and factors, each contributing to the breakdown of packaging materials:

• Microbial Activity: Microorganisms play a pivotal role in the biodegradation process. Bacteria and fungi secrete enzymes that break down the polymers in the biodegradable material into smaller molecules. These enzymes target specific chemical bonds within the material, allowing microorganisms to digest and convert the material into natural substances.
• Hydrolysis and Oxidation: For many biodegradable materials, the initial breakdown occurs through hydrolysis (reaction with water) or oxidation (reaction with oxygen). This process weakens the polymer chains and makes the material more accessible to microbial digestion.
• Environmental Conditions: The speed and efficiency of biodegradation depend on external factors like temperature, moisture, and oxygen availability. Compostable biodegradable materials, for example, require controlled conditions found in industrial composting facilities to fully decompose within a specific time frame.
• End Products: Once microorganisms have broken down the material, the end products are water, carbon dioxide (or methane in anaerobic conditions), and biomass. These substances are non-toxic and can be safely absorbed back into the ecosystem.

Materials used in biodegradable packaging

The science behind biodegradable packaging starts with the materials chosen. These materials must have properties that allow microorganisms to break them down. The most common types of biodegradable packaging materials include:

• Polylactic Acid (PLA): Derived from fermented plant starch (typically corn or sugarcane), PLA is a popular choice for biodegradable packaging, especially in food containers, cups, and cutlery. PLA is compostable and can break down in industrial composting facilities.
• Polyhydroxyalkanoates (PHA): PHA is a polyester produced by bacterial fermentation of sugars or lipids. It’s highly biodegradable and used in packaging films, medical applications, and even agriculture.
• Starch-Based Plastics: Derived from crops like corn or potatoes, starch-based plastics are another common biodegradable option. These materials can be blended with other biodegradable polymers to create packaging for bags and food products.9
• Cellulose-Based Plastics: Cellulose, the primary component of plant cell walls, is used to make biodegradable packaging such as films and fibers. Cellophane, a type of cellulose film, is an early example of biodegradable packaging that’s been in use for decades.

Environmental impact of biodegradable packaging

The primary benefit of biodegradable packaging lies in its ability to significantly reduce the long-lasting environmental harm caused by conventional plastics. Since it decomposes naturally.

Biodegradable packaging helps minimize:

• Landfill Waste: Biodegradable materials can break down in composting environments, reducing the amount of waste that ends up in landfills.
• Micro plastic pollution: Traditional plastics fragment into microplastics that pollute oceans, rivers, and soil. Biodegradable packaging decomposes fully, eliminating the risk of microplastic contamination.
• Carbon footprint: Many biodegradable packaging materials are derived from renewable resources like plants, which absorb CO2 during their growth. This lowers the overall carbon footprint associated with their production.

Challenges and Limitations

Despite its advantages, biodegradable packaging is not without challenges. One significant limitation is the need for specific environmental conditions (such as industrial composting facilities) for proper decomposition. In natural environments like oceans or landfills, some biodegradable materials may degrade more slowly than expected, which can still contribute to pollution.

Moreover, the cost of producing biodegradable packaging is often higher than traditional plastics, limiting its widespread adoption, particularly in cost-sensitive industries. There’s also a need for better infrastructure and consumer education on how to properly dispose of biodegradable materials.

The future of biodegradable packaging

As scientific research continues to evolve, new materials and technologies are emerging to address the limitations of biodegradable packaging. Innovations like biodegradable polymers with enhanced properties for decomposition in various environments and smart packaging solutions are paving the way for a more sustainable packaging industry.

Conclusion

Biodegradable packaging represents an exciting frontier in the battle against plastic pollution. By leveraging natural processes and materials that can break down in the environment, it offers a promising solution to one of the most pressing ecological issues of our time. While challenges remain, ongoing advancements in science and technology will help overcome these hurdles, making biodegradable packaging a more viable and accessible option for businesses and consumers alike.

*Sarah Hudaib is Project Manager & Testing Technician at the Jordan National Packaging Center (JOPACK), a WPO Member.