President’s Word

A new year full of possibilities!

Luciana Pellegrino
President of WPO

We say goodbye to 2024 with a very good feeling of mission accomplished, and the certainty that the year was explored in its best! The numbers say for itself:

• 17 trade shows around the globe;
• our 1st conference at UNIDO’s headquarter in Vienna;
• 03 round tables with more than 55 members involved;
• countless conferences;
• 02 new Board Member countries;
• 01 new strategic partnership;
• 06 open Webinars;
• + 6,300 followers at Linked In;
• 01 new strategic activity - the online course counting with 37 participants from 17 countries.

And that is not all… 550 entries to the WorldStar Packaging Awards. An absolute record! And that leads us to 2025.

We greet the new year with the excitement of seeing the packaging industry in high motion, exploring new technologies and drivers, design perspectives, functionalities, accessibility and sustainable solutions. Embarking AI and fostering automation.

The WorldStar Awards reflects the activities of the packaging industry around the globe and there is a lot going on, focused on more efficiency to supply chains, quality of life, safety and convenience to consumers, material optimization and circularity for more sustainable consumption chains. 

Alongside fostering packaging innovation, in 2025 WPO will continue to raise the voice for packaging on a global level, connecting the global packaging industry – and I mean it with a very special new project to be presented.

We will also continue to share knowledge and expertise on how packaging can drive a positive impact in modern life in society, and how we can foster to integrate packaging ready to recycle growing solutions with waste and recycling management streams, that comes with consumers’ education and engagement.

And last but not least, WPO will continue to expand its capacity of building programs via local trainings and online short-term courses.

I take this opportunity to thank each one of you reading WPO News for your support, partnership and enthusiasm.

Let’s keep on working closely together.  

A very happy and fruitful 2025. All the best!

[email protected]
WPO – World Packaging Organization
www.linkedin.com/in/lucianapellegrino
@WorldPackOrg1
worldpackagingorg
World Packaging Organization

Message from General Secretary

Recap of the WPO Meetings in Buenos Aires

Dear members, it is that special time of year, when we reflect on the wonderful experiences and connections made during the latest WPO Board Meeting. This time, we were fortunate to gather in the beautiful city of Buenos Aires, Argentina, where the Argentinian Institute of Packaging (IAE) extended a warm and generous welcome to the WPO.

At our meetings, we brought together around 40 participants, in hybrid format, to discuss and to plan the future of WPO. The discussions were marked by collaboration, forward-thinking ideas, and a shared passion for driving meaningful progress to the packaging industry. We deeply appreciate the valuable contributions and creative solutions offered by each and every member during these vital conversations.

Throughout the week, several pivotal meetings took place, including the Executive Meeting, sessions for the Education, Marketing, and Sustainability & Save Food Working Groups, as well as the LATAM Roundtable. The highlight of our time together was the remarkable WPO Board Meeting. In addition, we had the honour of attending IAE’s prestigious Estrella del Sur packaging awards ceremony.

Now, as we say goodbye to this incredible week in Buenos Aires, we want to remind you of the exciting opportunities that lie ahead. We are delighted to announce that our next WPO Meeting will be held alongside IPACK-IMA in Milan, Italy, from May 27-30, 2025. More details will follow in the months ahead.

As a final administrative note, the WPO secretariat will be on leave from December 19 to January 6, returning to activities on January 7, 2025. Until we meet again, let's carry the spirit of collaboration and innovation in our hearts, and let's continue to make a positive impact on the world through packaging.

Warmest regards!

Nathália Antoniazzi
WPO Secretariat
[email protected]

Johannes Bergmair
WPO General Secretary
[email protected]

From the Editor

Food waste in the climate change agenda?

By Liliam Benzi*

During the WPO week in Argentina, the event host and member of the organization, the Instituto Argentino del Envase (IAE), organized the second edition of the IAE Conecta Forum. Opening the event, WPO President, Luciana Pellegrino, delivered a presentation on "Global Perspectives on Packaging," highlighting trends and innovations shaping the industry.

Luciana outlined five macro perspectives that will continue to guide the packaging sector: market and innovation, niche markets, technology and digitalization, sustainability, and consumer behavior. These pillars are united by the overarching goal of achieving efficiency across all stages of the packaging lifecycle. She further stressed the importance of developing packaging solutions with a reduced carbon footprint, while emphasizing the critical role of packaging in minimizing food waste.

In this context, Natalia E. Basso, from the Argentine consultancy Vesicabiz, addressed "Food Waste in Latin America – Challenges and Opportunities", presenting a project aimed at tackling this pressing issue. As a result of a partnership between GS1 Argentina and IAE, the consultancy developed a platform with the goal of generating solid data to support decision-making and identifying opportunities for improvement in resource management within industries and supermarket chains through case studies on packaged food waste. Furthermore, the project aims to understand the role of packaging in preventing and reducing food loss and waste (FLW).

The project’s general goal is to assess the impact of packaged FLW using sustainability indicators — social, environmental, and economic. Specific objectives include:

• quantifying product losses, along with their packaging;
• identifying the causes and destinations of FLW based on geographic region, store format, and seasonality;
• calculating the impact of packaged FLW using defined sustainability metrics.

Key drivers of food loss and waste

Natalia highlighted three primary causes of food loss and waste:

• Macro Causes – Systemic Factors
  • Institutional, political, and contractual conditions
  • Investment gaps and lack of best practices
• Meso Causes – Structural or Secondary Factors
  • Infrastructure deficiencies
  • Problems arising within the same supply chain stage or across different ones
• Micro Causes – Operational Factors
  • Occur at each stage of the supply chain
  • Actions or omissions by actors within the same phase
  • Responses (or lack thereof) to external factors

It is estimated that 13.8% of all food is lost in the various stages, that goes from production to consumption, while 19% are wasted, amounting to 1.5 million tons per year. On a global scale, 30% of food is lost or wasted, making this issue a critical challenge for sustainability. One of the UN FAO’s Sustainable Development Goals (SDGs) explicitly addresses this, stating: "By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses."

These figures — and the concurrent rise in global hunger—represent a compelling call to action. Food loss and waste must urgently become part of the climate change agenda. With such alarming statistics, addressing FLW is no longer optional; it is imperative for fostering a sustainable future while tackling food insecurity and reducing environmental impacts.

By bridging systemic challenges, leveraging innovative packaging solutions, and fostering collaboration across the supply chain, the packaging industry can play a transformative role in combating food waste, a key driver of global carbon emissions and resource inefficiency.

*Liliam Benzi is the Editor of WPO News, WPO Press & Communication Liaison Officer and runs its own Communication & Strategy company for the packaging industry, LDB Comunicação Empresarial ([email protected]). She was recognized ‘Packaging Professional of the Year’ in Brazil.

[email protected]
(+ 55 11) 99989-1597
liliambenzi
liliam-benzi-870b771a
Liliam Benzi

Around the World

Greece discusses security printing and packaging interconnection in the supply chain

On October 3, WPO member in Greece, the Association of Greek Manufacturers of Packaging and Materials (AGMPM – www.pac.gr) and Polytag organized a webinar to introduce cutting-edge tools that will revolutionize the supply chain of packaged products in the European market

At the occasion, Polytag presented innovative and low-cost solutions that have been adopted by leading UK landlords and retailers, such as Digital Link GS1 QR codes as well as invisible UV labels (digital watermarks using UV inks), which are certified by the European organization Recyclass. The tags are used to collect data about what reaches the recycling centers, which can be accessed by SKU producers, recycling centers and local authorities via the Polytag Dashboard. Invisible UV labels also effectively support package sorting using optical sorting technology.

The company is a certified partner of GS1 Europe, using GS1-supported QR codes for supply chain information, direct-to-consumer marketing and use to reward customers for recycling, including digital deposit return systems (DRS). QR codes are expected to replace traditional barcodes in the coming years. As an example, the webinar mentioned the milk production and packaging company Ocado, which piloted 22 million labels on plastic packaging and managed to communicate with consumers and reward them for the correct disposal at recycling and collection points of the packaging after use.

The AGMPM webinar recording is available to members and partners. For more information, send an e-mail to Dimitris Mandis [email protected].

FSSC leads Food Safety Training for packaging industry in Argentina

As part of the WPO week in Argentina (Nov 18-22), WPO member, Foundation FSSC (www.fssc.com) delivered a specialized training on food safety for the packaging industry. Led by FSSC Technical Officer, Antoinette Maake, and supported by FSSC LatAm Representative, Juliani Arimura, the training session marked a pivotal moment in addressing regional challenges in food loss and waste through improved packaging practices.

The training, which inaugurated the international week of events revolving around packaging innovation, emphasized the critical role of packaging in food preservation, particularly in Latin America, where 220 million tons of food are lost and wasted annually despite millions facing food insecurity.

Antoinette’s presentation covered essential hygiene management standards for packaging, including HACCP principles, prerequisite programs (PRPs), and the Additional Requirements of the FSSC 22000 Version 6 certification Scheme. Delivered in English and seamlessly translated into Spanish, the session ensured accessibility for the 40 participants attending.

The training, co-organized by WPO, UNIDO Latin America, Instituto Argentino del Envase (IAE – www.packaging.com.ar), and Foundation FSSC, contributed to the advancement of capacity building to strengthen food safety practices in the region’s packaging industry.

Significant activities in Latvia

A number of activities are being accomplished by WPO member, the Packaging Association of Latvia (PAL - www.packaging.lv) this second semester. In September it happened the biggest international food and packaging industry exhibition in the Baltics ‘Riga Food 2024’, attracting 425 exhibitors from 32 countries. The Association was there and exhibited the works submitted to the National packaging competition ‘Latvia Star 2024’.

During the exhibition, the Chairwoman of the Board of PAL, Sandra Muizniece-Brasava, participated in the conference ‘Design and Sustainability of Packaging’, organized by Latvian Technology Center in cooperation with Latvia University of Life Sciences and Technologies (LBTU). Together with PAL member Laura Berga, from Green Dot Latvia and other professionals, she took part in the panel ‘Packaging - Design, Sensory Prism - Stereotypes, Sustainability and Illusions’. This discussion explored the meaning and the impact of packaging, emphasizing aspects of design, sensory perception, sustainability and societal stereotypes.

During the discussion, experts also offered practical solutions on how packaging can promote more sustainable and responsible consumption. The aim of the discussion was not only to provide insight to professionals, but also to educate consumers on how they can influence packaging choices and use more sustainable solutions in their everyday lives.

To promote even wider use of sustainable packaging, Packaging Association of Latvia and BT1 International Expo Company teamed up to create a new Riga Food 2024 tradition – Riga Food 2024 Sustainable Packaging. Industry professionals diligently evaluated packaging made by producers and surprised three exhibitors whose packaging were recognized as the most sustainable. This year the titles were awarded to AUGU, from Latvia, for its packaging for artisan producers; EVADAY, from Lithuania, for their table textile packaging; and Lviv Handmade Chocolate, from Ukraine, for their packaging for chocolate.

Also in September, the results of extensive one year research ‘On polymer packaging content and amount in the Latvian market’ were presented by Sandra Muizniece-Brasava that gave an interview on the national TV Chanell24 in the program ‘One step Ahead’. She talked about the research carried out in close cooperation of Latvia University of Life Sciences and Technologies and Green Dot Latvia. Over 3000 polymer packages were analyzed during the project and the results will serve as grounding for development of more sustainable packaging course.

The judging of the national packaging competition Latvia Star also ended and on November 21st, the Packaging Association of Latvia announced and awarded the winners that are eligible to enter the 2025 WorldStar Awards. The annual competition organized by PAL since 1996, is a multi-level competition where submitted works evaluated by consumers and by a jury of 10 experts. Moreover, representatives of 9-10 supporting organizations evaluate the works. After the competition, participants receive written comments and suggestions from the expert jury for further improvements.

ABRE renews its brand and strengthens its role: connections that drive impact!

At the remarkable age of 57, the Brazilian Packaging Association (ABRE – www.abre.org.br), a WPO member, introduced its new brand in November in a special event. The refreshed logo is a bold, purposeful brand that reflects its mission not only to renew but to transform.

During the event to introduce the new visual identity, the President of the Board of ABRE, Marcos Antonio de Barros emphasized: "More than a new brand, we are presenting a proposal aligned with the rhythm and demands of the market. This change responds to a clear expectation from our members: true, connected innovation that goes beyond rhetoric to deliver real impact."

ABRE’s General Manager and WPO President, Luciana Pellegrino, added: "We are all in motion—as individuals, as brands, and as businesses. This dynamic drove ABRE to step out of its 'comfort zone' and embrace new horizons. This renewal strengthens the trust of the entire ecosystem connected to our brand. We updated our identity to amplify our core, non-negotiable values — Transparency, Universality, and Inclusivity — guiding us toward a future that makes sense for everyone."

With the new brand, ABRE embodied the spirit of innovation as part of its DNA, positioning itself as a transformation hub. The mission is to catalyze change in the packaging industry and to serve as a continuous source of innovation and connections.

The rebranding also sends a clear message to the market: ABRE is ready to embrace a new era, driving companies and professionals to understand that innovation and creativity must start at the top and resonate within individuals before they can ripple across organizations.

Webinar on Smart Packaging for Food Safety and Sustainability

On 4 December 2024, Foundation FSSC (www.fssc.com) and WPO hosted a webinar highlighting the critical role of packaging in ensuring food safety and advancing sustainability. The session explored how innovative packaging solutions can protect food, reduce waste, and promote environmental responsibility.

Kelly Mulholland, FSSC Technical Manager Quality & Safety, gave an overview of the FSSC 22000 Certification Scheme, emphasizing its packaging requirements and their role in upholding food safety standards worldwide. Nerida Kelton, Vice President Sustainability & Save Food at WPO, showcased award-winning packaging designs that balance product protection with waste reduction. Kelton also shared insights into innovative design elements like functionality, accessibility, and shelf-life extension that address critical challenges in the packaging supply chain.

The event also showcased the growing collaboration between FSSC and WPO, focusing on addressing sustainability challenges in the packaging sector. The webinar concluded with a Q&A session, fostering further dialogue on the future of smart packaging and its impact on the consumer goods industry. The webinar recording is available at www.fssc.com.

Webinar on paper packaging and European regulation in Greece

On October 24, the Association of Greek Manufacturers of Packaging and Materials (AGMPM – www.pac.gr), a WPO member, in collaboration with the European organization CEPI (Confederation of European Paper Industries), organized a training seminar on the new European regulation 2023/1115.  The regulation refers to the availability on the Union market and the export from the Union of certain basic and derived products that are linked to deforestation and forest degradation.

The representative of CEPI, Margherita Miceli (Forest Policy Manager), presented the basic principles of the regulation, referred to the use and mixing of PCR paper during the production of paper packaging. She emphasized the importance of mass balance in paper mills, listed the exemptions from obligations by certain SMEs (based on annual turnover and number of employees), focused on the definitions of countries as low/medium/high risk, and introduced the DDS registration platform. Cases of registration by producers of paper packaging on the European platform were analyzed.

This educational webinar is available to AGMPM members and partners. Requests by email [email protected].

From the Board

WPO week in Argentina: rich discussions, important decisons

The 112th WPO Board Meeting was held on November 21 in Buenos Aires, in a hybrid format, with the participation of more than 30 country members. In the openning session, the President Luciana Pellegrino reinforced her belief: “Great things happen when we are together, but greater things happen when we work together”. This has also been the ‘mantra’ for her first year of mandate focused on making a real impact in the global packaging community, bringing tangible benefits for WPO members.

Two other main issues presented by Luciana were the increase in the participation of WPO members in events around the world, representing the Organization, and the raise of the voice for packaging, taking the industry to an strategic level in global conversations. Thanks to partnerships such as the one with UNIDO, in 2024 WPO accomplished 03 roundtables, with more than 30 members participating from African Arab, Asian, Latin America and Caribean regions.

Other highligths of WPO Board Meeting in Argentina:

• approval of APEE, the packaging association from Peru, as a Full Member, totaling 64 country members;
• new training courses for 2025, including the new series of online paid courses;
• continue to increase the performance of social medias and other communication tools to raise the voice for packaging;
• encourage members and its own members to use the WPO Design for Recycling Guide available for free download in 14 languages.

WPO thanks its member in Argentina, the Instituto Argentino del Envase (IAE – www.packaging.com.ar), for all the support in organizing all the activities during the week.

WPO approves Education Programs for 2025

WPO Vice President of Education, Kofi Essuman, has announced the packaging training programs approved for 2025. From 18 applications, the Education Working Group selected seven WPO members to receive the training, based on the established criteria.

The selected countries/members are:

1. Indian Institute of Packaging
2. Institute of Packaging and Graphic Arts Tectus (IatT), Croatia
3. Moroccan Federation of Plastics Industry
4. CENEM - Chile
5. Venezuelan Packaging Association (CAVENVASE)
6. Institute of Packaging Professionals Uganda (IPPU)
7. African Packaging Organisation, Tanzania

For more information, please contact Kofi Essuman via email at [email protected].

WPO first paid online course is a success!

On Dec 03, WPO concluded its first three-hour paid online course delivered by Lina Wimmer and Charlotte Neumair, both experts from Circular Analytics.

This certificate course covered topics including:

• Overview of regulatory framework in the EU (Green Deal)
• PPWR topics, objectives and time frame
• Overview of relevant paragraphs of the PPWR
• Waste reduction
• Recyclability, Recycling at scale, Recycled content for plastics
• Packaging minimization and Reuse
• Labelling
• Obligations of packaging producers, manufacturers, distributors, retailers

The course was highly recommended to brand owners, packaging manufacturers, suppliers, retailers, freight companies; academia/professionals in the areas of Packaging, Design, Development and Production; national regulatory institutions involved in environment, production and distribution of goods; e-commerce operators, recycling companies, consumers and consumer associations.

Congratulations to WPO President, Luciana Pellegrino, and to the Vice President Education, Kofi Essuman, that put a lot of efforts to turn this course a reality.

Education

WPO first packaging training in French was a success!

WPO Education portfolio, coordinated by the Vice President Kofi Essuman, has hit another milestone: for the first time, a Packaging Training was facilitated in French, in Côte d’Ivoire, in partnership with the local member, Association of the Packaging Professionals of Côte d’Ivoire (APECI – www.apeci.ci) and with the support of another member, the Center of Excellence in Packaging (Packtec – www.packtec.tn)

The 3-Days training program took place from Nov 28th to 30th, in Abidjan, and came as an answer to the request of WPO local member to have a Packaging Training in French, which is the main language of most countries in West and Central Africa.

Fourteen enrolled participants were instructed on Packaging Fundamentals by Nouha Khaled, Packaging Trainer from PACKTEC, supported by local facilitators Franck-Philippe N’Dia, Olivier Kamenan, and Suzanne Mouelle (from APECI) who shared their respective expertise on Packaging as Marketing Tool.

The packaging manufacturing learnings came alive during a factory visit at Mici Embaci, a corrugated box and PP bags manufacturer; all learners were granted Certificates at the end of the training.

News from Corporate Partner

How Takeda is becoming a more sustainable company?

Recently, WPO Corporate Partner, Takeda (www.takeda.com), published in its magazine an article entitled ‘How we exceeded our goal of 50% sustainable paper packaging by 2 years’.

For this article, WPO President, Luciana Pellegrino, was interviewed and said she recognizes the company’s bold investments, and how it pursued multiple pathways for improvement at the same time. “What stands out is the variety of technological advancements taking place simultaneously. From raw material source, to printing technology and digitalization, these efforts create a holistic approach for greater efficiency and sustainability throughout the packaging and product life cycle.”

To know more about the three innovative efforts of Takeda to make paper packaging more sustainable, you can access the complete article through the link https://www.takeda.com/our-impact/our-stories/how-we-exceeded-our-goal-of-50-percent-sustainable-paper-packaging-by-2-years/.

Worldstar

The 2025 WorldStar Awards edition will count with the President of IPPO taking part of the judging panel.

Willing to take WPO and IPPO (International Packaging Press Organisation) Cooperation MoU beyond, WPO President, Luciana Pellegrino, and IPPO President, Lindy Hughson, met during PACKEXPO, in November, in Chicago, and agreed upon IPPO’s Presidents participation on the judging panel, contributing with their expertise.  

“We understand that this partnership is valuable for both parts. Worldstar will have a truly independent packaging expert in its judging process and IPPO will be able to follow more closely the main packaging trends and innovation around the world, demonstrate in the entries”, states Luciana Pellegrino.

Commenting on the invitation, Lindy Hughson says, "It is an honour to be part of the judging panel for the WorldStar Awards, which celebrate the ingenuity and progress shaping the global packaging industry. I look forward to reviewing entries that demonstrate how innovation can drive sustainability and create meaningful value for businesses and consumers alike. IPPO is delighted to be supporting this WPO initiative, which continues to go from strength to strength.”

Soha Atallah, Coordinator of WorldStar Award, reinforces the importance of having IPPO President as part of the jury. “Definetely the WorldStar recognises the pinnacle of innovation and excellence in global packaging, and Lindy’s participation underscores her significant contribution to the industry and her expertise in evaluating sustainable and forward-thinking packaging solutions.”

The 2025 edition of WorldStar has a record number of 550 entries from all over the world. The winners will be announced on January 09, 2025 and the award ceremony is scheduled to May, in Milan, during IPACK-IMA 2025. For more information visit www.worldstar.org.

Region´s Report

Enhancing collaboration: Jordan, Palestine, Egypt, and regional partners unite for Advanced Packaging Techniques Training

In a remarkable display of regional collaboration among WPO members, the National Center for Packaging (JoPack – www.jopack.org), the Palestinian Federation of Paper and Packaging Industries (PFPPI – www.facebook.com/pfpippal), and other key partners successfully organized a transformative training program titled ‘Advanced Packaging Techniques’. The program, held under the auspices of the United Nations Development Program (UNDP), took place over four intensive days, from September 30 to October 3, 2024.

This initiative marked a significant milestone in fostering cooperation across the region, showcasing the shared commitment of Jordan, Palestine, and neighboring countries to advancing the packaging industry and enhancing the competitiveness of local businesses on a global scale.

It brought together professionals, technicians, and industry leaders from across the region to engage in a meticulously designed curriculum that combined theoretical knowledge with practical applications. Over the course of the program, participants gained insight into the latest advancements in packaging technologies, focusing on modern practices, innovative materials, and sustainable solutions.

A distinctive feature of the program was its practical component, which included site visits to leading Jordanian factories across various industries. These visits provided participants with invaluable exposure to real-world applications of advanced packaging concepts, offering a hands-on perspective on production workflows and quality assurance practices.

In addition to observing cutting-edge packaging technologies, participants had the opportunity to interact with key industry leaders in Jordan. These interactions served as a platform for exchanging knowledge and discussing challenges and opportunities within the packaging sector. Industry experts shared valuable insights on improving production efficiency, enhancing product quality, and adopting innovative solutions to meet global standards.

JoPack’s broader regional training contributions

The ‘Advanced Packaging Techniques’ program builds on JoPack’s extensive experience in organizing impactful training initiatives across the region. JoPack has successfully implemented several key programs, including:

■ A Diploma in Paper and Carton Manufacturing, delivered in collaboration with Egypt, providing participants with advanced technical skills in producing high-quality packaging materials.

■ A Diploma in Manufacturing Plant Management, also conducted in partnership with Egypt, focusing on equipping participants with management and operational skills for optimizing production processes in industrial facilities.

■ A Month-long course for University graduates, designed to bridge the gap between academia and industry by providing hands-on training in packaging tools and techniques, preparing graduates for careers in the sector.

■ A Train-the-trainer program for Export Markets, aimed at equipping professionals with the knowledge to guide businesses in meeting international standards and successfully entering global markets.

Through these programs, JoPack continues to enhance the capabilities of individuals and organizations across the region, solidifying its role as a leader in the packaging industry.

International accreditation and market competitiveness

One of the most significant outcomes of the program was the awarding of internationally recognized certificates to participants, accredited by the prestigious Oxford Training College in the United Kingdom. This certification not only underscored the credibility of the training but also enhanced the professional standing of participants, equipping them with a competitive edge in the global market.

By acquiring these certifications, participants are now better positioned to contribute to the growth and modernization of the packaging sector in Jordan, Palestine, and the wider region, leveraging their skills to meet the evolving demands of regional and international markets.

A milestone in regional cooperation

This training program represents more than just a learning opportunity—it is a testament to the growing collaboration between Jordan, Palestine, and neighboring countries within the framework of the WPO. Such initiatives underscore the potential of regional partnerships in driving innovation, capacity-building, and economic development.

The successful execution of this program signifies a qualitative leap in the relationship between regional partners in the packaging sector. It reflects the shared vision of creating a strong, interconnected industry that can thrive in the face of global challenges.

Looking ahead

As the packaging industry continues to evolve, programs like ‘Advanced Packaging Techniques’ highlight the importance of investing in knowledge exchange and skill development to ensure sustainability and innovation. The partnership between JoPack, PFPPI, UNDP, and other regional collaborators sets a precedent for future collaborations, paving the way for more initiatives aimed at fostering regional integration and building competitive industries.

The WPO continues to play a pivotal role in supporting such efforts, bringing together member countries to share expertise, resources, and strategies for a more sustainable and efficient packaging industry worldwide.

This collaboration between Jordan, Palestine, and regional partners serves as a shining example of how regional partnerships can drive impactful change, inspiring similar initiatives in other parts of the world.

Technical Article

Advancing laboratory accreditation: JoPack on track for ISO 17025 Certification by 2025

By Sarah Hudaib*

The National Center for Packaging (JoPack – www.jopack.org), WPO member in Jordan, is making significant strides toward achieving ISO 17025 accreditation for its laboratories—a crucial milestone that will position the organization as a leader in packaging testing and certification in the region. With a comprehensive plan in place and robust efforts underway, JoPack is expected to complete the accreditation process by the end of 2025.

Why laboratory accreditation matters

ISO 17025 is the international standard for testing and calibration laboratories, ensuring that they operate competently and generate reliable, valid results. For a packaging center like JoPack, this accreditation represents a step toward delivering cutting-edge services that meet the highest global standards. Accredited laboratories are trusted by manufacturers, regulators, and clients, as they guarantee accurate and consistent testing procedures that underpin product quality and compliance.

By aligning its processes with ISO 17025, JoPack aims to enhance the quality of its testing services for Jordanian industries and build confidence among stakeholders, enabling local products to compete in global markets.

Strategic steps toward accreditation

JoPack has implemented a structured roadmap to achieve ISO 17025 accreditation, encompassing both technical and operational improvements. Key focus areas include:

Infrastructure Upgrades

JoPack has invested in state-of-the-art laboratory equipment to ensure accurate and reliable testing. These upgrades align with international standards and cover a wide range of packaging tests, including strength, durability, and environmental impact assessments.

Staff Training and Development

A dedicated team of engineers and technicians is undergoing advanced training to master the intricacies of ISO 17025. Through on-the-job coaching and specialized workshops, the team is being equipped with the technical expertise required to conduct testing procedures that meet global benchmarks.

Standardized Processes

JoPack is streamlining its operational workflows by implementing rigorous quality management systems. These systems encompass test method validation, data accuracy, and result reproducibility, ensuring that all procedures comply with ISO 17025 requirements.

Collaborations and Partnerships

JoPack is actively collaborating with regional and international organizations, including the Royal Scientific Society (RSS) and packaging centers like PACKTEC in Tunisia. These partnerships provide JoPack with access to expert technical consultancy, knowledge sharing, and benchmarking opportunities.

Internal Audits and Pre-Accreditation Reviews

Regular internal audits and reviews are being conducted to assess JoPack’s readiness for accreditation. These evaluations help identify areas for improvement and ensure compliance with ISO 17025 standards.

The Vision for 2025

By the end of 2025, JoPack envisions becoming an officially accredited laboratory, offering a comprehensive range of testing services for packaging materials and products. This milestone will not only benefit Jordanian industries but also position JoPack as a regional hub for packaging testing and certification.

The accreditation will open doors for Jordanian manufacturers to expand into international markets, as they will be able to rely on JoPack’s certified testing results to meet global packaging standards. Additionally, it will attract foreign investors and companies seeking reliable and internationally recognized testing services in the Middle East.

Driving Innovation in Packaging

JoPack’s efforts toward ISO 17025 accreditation align with its broader mission of driving innovation in the packaging sector. By providing reliable, high-quality testing services, JoPack will play a pivotal role in fostering sustainable packaging practices, improving product safety, and enhancing the competitiveness of Jordanian products on the global stage.

A Call for Industry Collaboration

As JoPack approaches this critical milestone, it calls on industry stakeholders to collaborate and support the accreditation journey. Together, the public and private sectors can ensure that Jordan’s packaging industry becomes a model for quality, innovation, and global integration.

Conclusion

The path to ISO 17025 accreditation is challenging but transformative. For JoPack, this process is more than just meeting standards— it is about building trust, advancing industry capabilities, and positioning Jordan as a leader in packaging excellence. By 2025, JoPack’s laboratories will not only be accredited, but will also serve as a beacon of quality and reliability for the region and beyond.

*Sarah Hudaib is Project Manager & Testing Technician of JoPack. For more information send an e-mail to [email protected].

Special Article

Cuba advances in the discussion about plastic

By Miriela Valle Cepero*

Cuba is joining the global effort for environmental protection through the implementation of the project ‘Development of Sectoral and Territorial Capacities to Address Plastic Pollution’. This ambitious initiative is led by the Tropical Geography Institute (IGT), part of the al Ministry of Science, Technology, and Environment (CITMA).

The oficial launch of the project took place at the IGT, where experts, academics, and entrepeneurs gathered to discuss strategies and share experiences. In this opening remarks, Alfredo Luis Gil Rodríguez, the project leader, emphasized the importance of collaboration among different sectors to face this challenge.

The first presentation was made by Belsis Llorente Díaz that presented relevant national policies and regulations, highlighting the National Environmental Strategy 2021 – 2025, and the Circular Economy Transition Strategy 2022 – 2026, which seeks sustainable development in the country.

The current status and the future projections of the National Center for Packaging and Packing (CNEE), WPO local member, were discussed by the specialists Miriela Valle Cepero and Niurka García Roque that explained that the CNEE’s objective is to lead and to implement the approved policy for the development of the packaging and packing industry in Cuba.

As part of this implementation, keys indicators are evaluated, along with the participation of produced and imported plastics and their environmental impact.

The workshop served as a platform for exchanging ideas and to foster enriching dialogue among participants. This project is a call to action that invites collaboration among various social actors in Cuba. With this proactive approach, Cuba demostrates that it is possible to move towards a healtier future, based on a collective commitment to environmental preservation and a call to action for all.

*Miriela Valle Cepero is from CNEE, WPO member in Cuba. For more information, send an e-mail to [email protected] or [email protected].

Special Article

Luxury packaging: technical characteristics and market segmentation

By Alessandra Alessi*

Luxury goods packaging is designed to reflect the exclusivity and value of the product, as well as to offer a memorable experience for the customer. The main features of luxury goods packaging include:

• High-quality materials: Premium and durable materials such as wood, metal, glass, leather, or high-end cardboard are used, often with glossy or matte finishes. These materials must not only protect the product but also enhance its image of exclusivity.
• Sophisticated design: The packaging design is often minimalist but extremely detailed, with clean lines and elegant shapes. Aesthetics are essential to convey a sense of luxury.
• Customization: Luxury packaging is often highly personalized, with bespoke elements such as engravings, monograms, or unique prints that reflect the brand’s identity or the customer’s preferences.
• Advanced printing technologies: High-quality printing techniques such as embossing, hot stamping, metallic foil, embossing, or screen printing are used. These techniques give the packaging a luxurious and distinctive appearance.
• Colors and finishes: The colors tend to be sober and refined, such as black, gold, pearl white, or other elegant shades. The finishes can be matte, glossy, or satin, often with metallic or iridescent details.
• Attention to detail: Every element of the packaging is meticulously crafted, from the inner lining, often in silk or velvet, to magnetic closures or silk ribbons, to offer a complete sensory experience.
• Innovation: Luxury packaging often integrates innovative solutions, such as hidden magnetic closures, LED lighting, or elements that engage the customer on a tactile or sensory level.
• Eco-sustainability: There is a growing focus on sustainability in luxury packaging, with the use of recycled or eco-friendly materials without compromising appearance and quality.
• Unboxing experience: The moment of opening the packaging is designed to be an emotional experience, with attention to how the product is revealed to the customer. This includes the use of multiple layers or a dramatic presentation of the product.
• Discreet but recognizable branding: The logo and brand elements are present but not dominant, in line with a sophisticated aesthetic. Tone-on-tone colors or textures are often used to keep the branding subtle but recognizable.

These combined elements help create packaging that not only protects the product but also communicates the brand’s values and the luxury experience it aims to offer.

Italy, together with France, ranks among the world’s leading players in the production of packaging for luxury goods. In fact, many European countries, such as Italy, France and Germany, have a long tradition of high-quality craftsmanship and design and are known for their ability to create exclusive and elegant packaging, using fine materials and sophisticated workmanship.

In addition, the presence of numerous fashion and luxury houses of world-renowned, the growing attention to environmental sustainability and regulations on packaging among the most stringent in the world, drive innovation and competitiveness in the sector.

From a worldwide overview, from the USA come solutions and technologies - like augmented reality and "smart" materials - which meet the need of US companies to have high quality packaging that exploits attractive designs and the moment of unboxing to create memorable shopping experiences, necessary to emerge from one of the world’s largest markets.

Asia has significant influence on the high-end packaging market. While the Middle East is characterized by a culture that places great emphasis on aesthetics, personalization and customer experience, China (which has become a leading luxury market globally) is also noted for the use of traditional materials such as paper, silk and wood, processed with innovative techniques and combined with modern materials or interactive technologies to create exclusive packaging.

*Alessandra Alessi is responsible for Communication at Istituto Italiano Imballaggio (www.istitutoimballaggio.org), WPO member in Italy. For more information send an e-mail to [email protected].